Mount Gay launches Black Barrel Rum in Singapore

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Black Barrel Rum in Singapore

Singapore, September 3, 2014 – Rum lovers today can rejoice as Mount Gay proudly introduces Mount Gay Black Barrel into Singapore, celebrating 311 years of the brand’s craftsmanship, refinement and bold spirit.

Honouring the long-standing Barbadian tradition of producing the world’s first and finest rum, Mount Gay Black Barrel boasts a unique refinement process: double pot distillation and a second maturation in bourbon oak barrels. These are then harmoniously blended to 43% ABV using Barbadian coral filtered spring water, an orchestra that is managed by Master Blender, Allen Smith.

Not only does Black Barrel have a higher proportion of double distillates, it is also finished in deeply charred bourbon oak barrels. This makes for a new level of complexity and a bold concoction – one that has notes of pepper, spice and wood, with a blend of oaky vanilla, sweet caramel and surprising fruit on the nose.

Mount Gay International Brand Ambassador, Miguel Smith said: “The appreciation and demand for rum is still fairly new as compared to other brown spirits here in Singapore. Smooth enough to sip yet very cocktail friendly, I hope Black Barrel’s distinct yet versatile smokiness will inspire a new slew of local concoctions, and appeal to audiences with classical yet adventurous palates,”

“My hopes are that Black Barrel will both inspire and be a larger part of the ingenious and busy cocktail scene here in Singapore. It’s an exciting time for rum right now.” Miguel added.

Departing from its predecessors, the Black Barrel bottle has a long neck that descends into a flask shaped bottle and features a different visual for its frontal label, highlighting the pure amber hue of rum seen through the glass.

About Mount Gay Black Barrel:

For more than three centuries, Mount Gay has perpetuated a long-standing Barbadian tradition, producing the world’s oldest, refined rum. Only the finest sugar cane molasses and pure water filtered through the coral heart of the island are selected to create Mount Gay rums. Mount Gay Black Barrel boasts double pot distillation and a second maturation in heavily charred Bourbon oak barrels which are combined with the harmonious blending orchestrated by the Master Blender to create outstanding rums. All Mount Gay rums are made from a blend of single column and double copper pot distillates and matured in toasted oak barrels.

For Master Blender Allen Smith, there is no accurate, scientific formula to creating rum. His philosophy to blending rum is that “it’s ready when it’s ready, not before.” Smith, who oversees the brand’s maturation facility in Barbados’ parish of St. Lucy, joined Mount Gay distilleries in 1991, and was instrumental in the development of the award-winning XO Reserve Cask Rum blend. Smith continues, “Rum blending is an art passed down for generations, and I am honoured to continue the brand’s focus on innovation and refinement with the introduction of Black Barrel. We are thrilled to give our consumers an exceptional, high-quality spirit to appreciate for years to come.”

Black Barrel’s accolades include the honour of being listed as one of the Top 10 Best Spirits Innovations 2013 by Wine & Spirits Magazine, a grade of 94 in the Ultimate Spirits Challenge, awarded Gold in San Francisco Spirits Competition 2013 and most recently, awarded Gold in Rum Masters and Spirits Business Awards in March 2014.

Mount Gay Black Barrel is available in Singapore at discerning bars and outlets.

About Mount Gay Rum:

Every great story begins with a time and a place.

A legal deed dated from 20th of February 1703 confirms the existence of a “pot still house” on our sugar cane Estate in Barbados, establishing us as the World’s oldest rum producer.

Our distillery name honours the pioneering Sir John Gay who perfected the distinctive Mount Gay style.

Still today, only the finest sugar cane molasses and pure water filtered through the coral heart of the island are selected to create Mount Gay rums.

Perpetuating a long-standing Barbadian tradition for more than 310 years, Mount Gay rums are handcrafted from a blend of single column and double copper pot distillates and matured in toasted oak barrels, delivering aromatic, flavourful taste, body and refined character.

The Mount Gay portfolio includes the newly-launched Black Barrel, 1703 Old Cask Selection, Extra Old and Eclipse.

For more information visit www.mountgay.com and www.facebook.com/mountgayrum

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