SPF video featuring “yandao” policeman goes viral

SPF has returned with a video of our friendly neighbourhood policeman cut-out — this time appearing to “STOP” an actual thief!

The video, posted on 15 February, has gone viral. We wonder why though.

Because of the policeman?

Because of the STOP handsign, which has been widely popularised on social media?

Or because the last minute features a song and dance routine so cheesy that there should be a disclaimer for the lactose-intolerant to not watch the video?

While several comments left on the video were overwhelmingly negative, many also found the video hilarious, albeit in a “it’s so bad it’s good” way. 



The numbers don’t lie, but what about the message?

The video is nothing Singaporeans haven’t seen before. Year after year, public agencies decide that the best way to get people’s attentions is to make ads so cringe-worthy that we get second-hand embarrassment from watching them.

But the numbers don’t lie. Over 7000 shares and 668,397 views indicate this ad’s successful social media reach.

Whether the video get its intended message across is another matter.

What in the world is the message of the video? Should people be singing and dancing to the song when others are found to be committing shop theft?

The video seems to raise more questions than answers.



Standee policeman saves the day

The “standee” policeman, Assistant Superintendent Ryan Koh, makes an appearance towards the end, being the main draw, but the intention of the video — “stop shop theft” if you still haven’t figured it out yet — may have flown over the head of viewers amid the song and dance.

The ad should have just cut out the song. Stopping the video there would’ve achieved similar results, and still go viral because Ryan Koh is popular enough that people want to take pictures with him.



Leave the dance out — for the sake of the lactose-intolerant

Singaporeans can do without the next YOG Cheer *shudders*, MDA rap *cringe* or THE FUN PACK SONG. We apologise for dredging these out of our collective memories, but the SPF video gave us flashbacks from a darker time…

The SPF already has a pretty decent track record with advertisements (the collaboration with Night Owl Cinematics is a good example), so to then come out with this video is…puzzling.

There’s a message that SPF wants to portray, but a song and dance equivalent to the “edutainment” that kids watch on Saturday mornings isn’t going to get their point across to anyone older than the age of 12.

Makes us wonder if emulating Hi-5 really was their goal and they are actually targeting kids.


Okto’s new Saturday morning show might have just found its cast and composer.

On the other hand, if going viral is all the SPF is interested in, they deserve a big two thumbs up.


What do you think about the new SPF ad? Vote below!

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Featured image via Singapore Police Force
With references from Singapore Police Force