Elaine Jasmine Apology: She Admits Her Work Ethic Could Be Improved And Does Not Deny All Allegations

If you’re reading this, you probably would have heard about Elaine Jasmine, the influencer who got caught in an online spat with one of her sponsors.

She allegedly accepted money and jewellery from a jewellery business founder, only to MIA for “3-4 weeks”.

After a viral Facebook post exposing her “unprofessional behaviour” made by the owner of By Invite Only – and Elaine clarifying her side of the story – the end seems to be near regarding the drama.

Elaine has issued a formal apology.

Her apology went up on her Instagram account on Monday morning (16 Apr).


Let’s hear her out:

By now, many of you would have heard of the latest ‘Elaine Jasmine Saga’. A jewellery business owner posted an expose about me and the unfortunate encounter we had while working together a few weeks ago.
To be honest, I initially refrained from commenting on the issue because I felt it was unnecessary as I always believed that issues can be solved by communicating directly with the other party, instead of taking the matter publicly online – it wouldn’t reflect well on either side.
However, the matter quickly blew up as the owner’s post soon started spreading. Aside from the post, other brand owners added comments and screenshots which showed other instances of when I displayed similar behaviour.
I don’t deny many of the alleged accusations. Yes, some were taken out of context and dramatised to put me in negative light, but some parts of it were true. This is something I admit and I am truly sorry. As such, I would like to take the initiative to formally apologise:
Firstly, I acknowledge having a busy schedule on my part, does not warrant a delay in payments. For this, I apologise and will focus on improving my work ethic.
Secondly, I should have handled conflict with a better attitude. I was angry and hurt but I should not have responded in such a spiteful manner. In future, I will be more mindful of how I treat others.
I am truly sorry for my unprofessional behaviour and the unhappiness I have caused. It was never my intention to do so and it hurts me so much to see so much negativity created because of my mistake, even if most of the instances mentioned took place years ago when I was more naive and immature.
Thank you to those of you who have stood by me to encourage and advice me during this period, as well as friends/clients who have expressed their concern and continued faith in me despite everything.
Moving forward I hope to grow as a person and learn from this encounter. I will do my utmost best to prevent such issues from arising again.

Elaine Jasmine

TLDR; here are the takeaways from her apology.


  • doesn’t deny most of the alleged claims made by the jewelry business
  • sincerely apologises to the jewelry business for unintentional unprofessional behaviour
  • maintains that some evidence were unfairly taken out of context to portray her in a negative fashion
  • admits to her work ethic having room for improvement
  • thanks everyone who has been there to support her

Well, at least she knew better than to add to the drama.

A gracious exit


We have reached out to the owner of the jewellery business for her comments on Elaine’s apology.

As bystanders, we feel there’s nothing more genuine than admitting one’s shortfalls and pledging towards self-improvement.

She isn’t perfect, but hey who is?

Although influencers may have a bad rep, they too deserve a second chance if they humbly own up to their mistakes.

Featured image from Elaine Jasmine, Elaine Jasmine, Elaine Jasmine.