DJ Rozz bashes Ladyironchef for wasting her money on four different occasions
After reading an article on The Business Times, Lush 99.5fm DJ Rosalyn Lee (better known as DJ Rozz) showed her disgust for food bloggers who are paid to review restaurants. She suggested that food reviewers have to pay for their own meals for the review to be objective and genuine.
Rozz went on to criticize food blogger Ladyironchef for leading her to lousy food at 4 different times. She has since disregarded his reviews, and was shocked to find out how much restaurants are paying him.
Rozz clearly felt cheated by Ladyironchef’s reviews.
So we decided to take a look at the article ourselves, and find out just how much food bloggers are paid to eat food for a living.
Rates of advertisment by A-list food bloggers
According to The Business Times, a F&B operator paid $3,800 to Brad Lau — better known as Ladyironchef — for an advertisement on his blog. Ladyironchef has over 600,000 followers just on Instagram alone.
The restaurant also mentioned that Daniel Ang — known as DanielFoodDiary — was paid $2,300 for his service.
However, Daniel has mentioned that he paid for his meals, and that reviews are done anonymously to maintain a true objective.
Seth Lui, who has 10,000 followers on Instagram, charges from $1,000 to $10,000 for advertorials on his website. He has experience in the F&B industry and had published his own book on how to be successful in the business.
Maureen Ow, also known as Miss Tam Chiak, has 28,000 followers on Instagram, and keeps her charges below $2,000 per advertisement.
Derrick Tan from SGFood on Foot starts his fees from $500. His lower rate is probably due to his lower following — he has 11,000 followers on Instagram.
To Sum Up
With no less than 2 other news sites (The Middle Ground and Six-Six News) talking about food bloggers following that Business Times article, food reviewing seems like a rather prickly, if lucrative business.
Just something to think about as you make plans to visit that next new cafe that received rave reviews from your favourite food blog.
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