Gumtree, Singapore’s number 1 free online classifieds[2], today officially announced its new mobile app launch especially designed for the city state based on users’ feedback. Ready in store for FREE download on Android and Apple iOS (compatible with the soon-to-be released iOS 8) devices, the free Gumtree mobile app offers a host of new exciting features, more than just a mobile-optimized version of its website, some of which are exclusive only to the mobile app.

“As smartphone penetration in Singapore is one of the highest in the world, Gumtree aims to bring the best mobile app experience for users to buy and sell easily anytime, anywhere. It is especially created for those who primarily use their mobile phones in their everyday lives, thus ensuring that they won’t miss any good bargains even while on the go,” said Terry Wong, Regional Product Director, Gumtree Singapore.

One of the key exclusive features on the Gumtree mobile app is the personalized homepage with contextualized content, which is automatically recommended by the app based on previous users’ browsing behaviors. To further facilitate easy viewing on a smaller screen, ads are also intuitively organized in a gallery style.

Convenient cross-platform compatibility is another highlight, providing a seamless transition between mobile and desktop, and vice versa – once a favorite item has been identified, it is stored in a user’s universal watch list and retrievable from all devices. Similarly, real-time chat is also supported, complete with instant push notification, facilitating any trading activities to be followed through anytime and anywhere.

To date, over 300,000 ads are listed on Gumtree, attracting a staggering 1.5 million unique visitors a month and a million page views a day. On average, Gumtree monitors 1,000 activities every hour, generating over 23,000 trading activities every day. This is an indication that buying and selling pre-owned goods online is getting increasingly popular in Singapore.

According to a recent study conducted by Gumtree earlier this year, more than 80% of Singaporeans are already purchasing pre-owned goods online, while 76% of them are selling goods they no longer need. Online sites, such as forums and classified websites like Gumtree, have been cited as the preferred platform due to their hassle-free and immediate nature.

By pairing this lifestyle mobile app with its classified business, Gumtree brings its buyers and sellers even closer through a unified platform, making trading activities personal as well as faster and simpler at the same time.

About Gumtree

Gumtree was founded in 2000 as a community site in London to help Australians, New Zealanders and South Africans find a job, a place to stay and everything else needed to settle in, including furniture and new friends. The Gumtree spirit remains cheerfully local and filled with passion. The power of the platform is the ability to fulfil the core need of finding immediate value across a range of categories, especially in housing, jobs, goods and services. It’s now the leading classifieds site in the UK, Australia, South Africa and Singapore, with a high-profile presence also in New Zealand and Poland.

In Singapore, Gumtree has over 100,000 users and over 1 million page views every day, about 300,000 live listings and over 10,000 new listings per day.

Globally, the website attracts more than 200 million visits every month, boasting 5 million live listings, more than 200,000 new listings per day – a triple-digit year-on-year growth, and close to 2 billion page views per month.

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