Hello Kitty & Baby-G Collaborates For These Limited Edition Timepieces

Hello Kitty fans, you’re in for a pretty treat.

Baby-G and Hello Kitty have once again launched another collaboration, predicting accurately that you’ll never get enough of the kitty craze.

In line with the 45th anniversary of our favourite kitty, you can expect to be treated to the ultimate kawaii limited edition timepieces — but first, we’ll pretend we didn’t hear that internal screaming.


Pretty in pink & also in white

The timepieces come in both pink and white colours.

This pink watch is ideal for those who want to proudly declare their love for all things pink.


And for the more subtle pink lovers, go for the one with a pink-white colour combination.


The watches come with flower-shaped metal pieces evoking memories of Hello Kitty in the 1990s, while giving it a mature look.


Quilt-stitched watch faces

For the ardent Hello Kitty fans, you’ll also notice that each watch dial features a familiar quilt-stitch pattern. It also lights up beautifully.


The pattern is modelled after the Hello Kitty Pink Quilt Series, which trended among young women in Japan in the 1990s when the BABY-G brand made its debut.

In addition, the case back is also engraved with a special drawing of Hello Kitty’s face as a watch dial.

Hello Kitty is also adorned with a flower featuring the letter B for BABY-G, in place of its iconic ribbon.


45 years of Hello Kitty

This year, other than it being Hello Kitty’s 45th year, BABY-G is also celebrating its 25th anniversary.

With such a special occasion, you can easily guess that the watches are definitely not going to be designed conventionally.

In fact, if you look closely enough at the dial, there is a flower at the 5 o’clock position (25th min) with a letter B for BABY-G.

Hello Kitty’s face also adorns the dial at the 9 o’clock position (45th min).


Pair it with other Hello Kitty merch

Fans will also be elated to know that each watch also comes with a mini Hello Kitty bag designed in pink quilt motif, and a watch stand so your love for Hello Kitty can withstand the test of time.


Where to get them

According to GirlStyle, the watches are set to drop on 15 March via the Sanrio website and in stores, as well as selected Casio storefronts for S$201.

We have reached out to Casio Singapore for more information about the watches’ release in Singapore.

Featured image from BABY-G and BABY-G.