First Time Hera Products Available In Southeast Asia; Flagship Store To Open In Ion Orchard Later This Year

Save the date.

Come 10 May, the first Hera counter in Southeast Asia will open at Takashimaya.

Spare us the wait already, because we’re psyched to have our lips coloured just like Jun Ji-hyun in Legend of the Blue Sea.

The South Korean actress wore the brand’s Rouge Holic Exceptional lipstick while filming the hit TV show.


And megafans of Hera will be happy to know that it’s more than just a 165-square-feet counter that will open here.

Her World reports that a flagship store will launch at Ion Orchard later this year.


So while we wait for Hera mania to hit, we thought we’d round up some of its products that we’ve got our eyes on.

1. Rosy-Satin Cream


Rosy-Satin Cream is your key to silky skin.

Inspired by renowned make-up artist Isabelle Pain, it features Hera’s Rosy-Satin Skin Complex, a formula that keeps skin “supple outside and dewy inside”.

The luxurious rose-scented cream spreads easily and all you need is a pea-sized amount, applied twice daily.

So much goodness from so little — sounds right up our alley.

$100 for a 50ml bottle from Amazon

2. Hera Signia Cream


Looking to defy age and time? Then Hera Signia Cream is what you need.

Locked away in this small jar are 3 million Narcissus Stem Cells that promise to re-bloom the buds of youth in ageing skin.

It even comes with its own technique for application — talk about fancy.


$270 for a 60ml bottle from Amazon

3. Cell Essence


Hera’s Cell Essence is created to tackle a variety of skin problems, ranging from dry to rough skin.

Thanks to its Cell-Bio Fluid Sync 2.0, the serum nourishes the skin, giving it a healthy glow.

$60 for a 150ml bottle from Amazon

4. Black Cushion


The Black Cushion foundation is just what a girl living in Singapore’s hot and humid climate needs.

It’s lightweight, long-lasting and provides a beautiful non-sticky matte finish — plus, its SPF34 gives us valuable sun protection.

$60 for one compact with a free refill from Amazon

Hera, why here?

In an interview with The Straits Times, a senior staff member of Hera’s parent company said that Singapore was an important market for the brand to enter.

Mr Robin Na, managing director of Amorepacific’s operations in Southeast said,

Singapore customers are well informed and they travel often. They have access to the latest trends and are often ahead of other surrounding countries. So, Singapore is a gateway and a leading market in the sense that it leads other countries in the right direction.

Take fellow Korean skincare brand Sulwhasoo, which has already entered the Thai, Vietnamese and Indonesian markets after its launch in Singapore.

We expect that Hera will follow suit.

In the meantime, those of us in Singapore can look forward to emerging like Roman goddesses after a visit to Hera.


Although our wallets would be considerably lighter, of course.

Featured image from Her World and Lifestyle Asia.