We tell you what’s missing from TWC2’s controversial video
Non-governmental organisation Transient Workers Count Too (TWC2) and Oglivy & Mather (O&M) uploaded a risky 2 minute (#IGiveADayOff) video campaigning for the basic rights of Foreign Domestic Workers.
Wait, why are you reading this if you haven’t already watched it?
First impressions: simple positive message – HEY LOOK! Pretty fonts! – and typical tearjerker piano track. BONUS: kids you cannot resist calling cute. Yup, pretty much sums it up.
On close inspection, however, the point TWC2 tries to make isn’t all that straightforward. Although the video is initially only subtly biased, a final segment out rightly prompts parents to question the amount of time they spend with their children.
Not addressing possible loopholes and implications, they pose the question to parents in big and white letters: “Shouldn’t we spend more time with our children?”
According to TWC2’s press release published yesterday (23 April), this is the underlying message they intended to convey:
“To convince employers to give domestic workers their day off by showing that domestic workers’ absence is not an inconvenience, but an opportunity for parents (represented by mothers for stylistic consistency) to bond with their children.”
Cue unhappy netizens
And of course, there’s the occasional bystander:
Very possibly, TWC2 saw this coming. In a bold attempt to guilt-trip mums into hurriedly finding out their kid’s BFF, the NGO shamelessly made use of sure-win statistics and editing techniques guaranteed to make you feel some type of way.
Anything to notify working adults that the only walks their helpers get are with the dogs.
Anything to remind them that their helper needs a shopping trip to Lucky Plaza every Sunday.
Anything. to. fight. for. their. CAUSE.
Now that you’re not feeling as angsty, allow us to tell you 3 facts you might not have known before you bawled your eyes out
or bashed TWC2 in the comments.
1. Actual reasons why helpers don’t get days off
According to a study conducted by the United Nations Development Fund for Women (UNIFEM) Singapore, Humanitarian Organisation for Migration Economics (HOME) and TWC2 in 2011:
The top 2 reasons for not granting days off were a fear of their helper meeting bad company, and the helper not seeing the need for one.
2. Helpers are actually quite happy
A survey was conducted my the Ministry of Manpower (MOM) in 2011 and the results show that:
Half of the helpers surveyed were “extremely satisfied” with their job.
3. TWC2 actually WANTS the controversy
Found on their website is this disclaimer:
So take a chill pill. No need to go full on internet with TWC2.
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