The Singapore Girl TVC

After her creation in 1972, the Singapore Girl has gone on to become an enduring symbol for SIA and is still widely used in their advertising today. Sadly, the values behind this icon seems lost in their advertising today. It’s hard to put your figure on why exactly – it just lacks soul. It’s what you expect to see happen when the creatives who originally came up with the idea are no longer attached to the project. Their successors tried to continue the legacy but just did not get it. And today it just feels… vacant.

This above video though, completely nailed it. Let’s enjoy the Singapore Girl for what it once was.