Dating Site TheSugarBook Has More Than 20,000 Singapore Users

There are apparently 20,000 and counting Singaporean sugar babies on a dating site called TheSugarBook – Where Romance Meets Finance.

At least according to Today’s article released on Thursday (11 Jan).

For Singaporean women aged 18-34 years old, there’s almost a 1 in 42 chance that they are a sugar baby.

Singapore also has the second highest number of users – funnily enough – behind Malaysia. Relationships-with-benefits, anyone?


Let’s put these massive numbers into context.

Everyone, whip out your phone’s calculator.

So many sugar babies in Singapore? Siao. Must be fake news.

Well, it ain’t fake news if it’s backed by math, gurl.

Here’s a breakdown of our O-level worthy math, based on statistics reported by Today.

  • Over 20,000 signups on TheSugarBook website from Singapore
  • Majority of females who signup are aged 19-33. For the best estimate we’ll include women aged 18-34 as well.
  • 3 out of 10 users are sugar daddies. This means that 7 out of 10 users are sugar babies.
  • Assuming 8 out of 10 sugar babies are female.
  • This gives us approximately 467,369* women aged 18-34, and 11,200 female sugar babies in Singapore.

*We’ve used data from Singstat on Singapore’s 2017 demographics.

Assuming each profile belongs to a real individual, there is 1 female sugar baby for every 41.72938 eligible women aged 18-34 in Singapore.


How does TheSugarBook even work?

TheSugarBook is both a dating app and website. Only, the relationships forged on-site, primarily revolve around the exchange of lavish gifts or money for companionship.

For example, sugar babies usually receive atas gifts like luxury handbags, designer outfits and the latest gadgets.

Some ‘sugarbabes’ on YouTube have even claimed to have received million dollar houses, sports cars and exotic vacations from their dear sugar daddies.

The app allows users to favourite other members, slide into their direct messages and share private photos. When two parties fancy each other, the transaction or relationship begins.

This figure may be an underestimate

There are multiple other sites in which sugar babies can meet their ‘gold mines’. Most of them have upwards of 1,000 Singaporeans signing up.

Male sugar babies – yes, they do exist – also have not been accounted for.

Sugar relationships can be established offline as well; many sugar couples claim that they got to know their partners through parties, business events or mutual friends.

Most importantly, TheSugarBook has expressed interest in roping in university students to the sugar world.

By making them a sweet offer they can’t resist — an easy way to avoid forking out exorbitant tuition fees.

Wanted: Xiao Mei Meis (Above 18 only)

TheSugarBook lets students, aged 18 and above, receive a free premium membership – which costs S$13.28 monthly – when they register for an account using their university email addresses.

Parliament confirm buay song

For obvious reasons, members of parliament (MP) aren’t too happy about this popular dating site gaining traction.

The damage and harm it cause(s) to families and individuals alike is clear. We should also draw people’s attention to the dangers of such sites.

– Marine Parade GRC MP Seah Kian Peng

Very, very unhappy about it.

We should not let those profit-seekers capitalise on the vulnerability of our youths and exploit them.

– Marine Parade GRC MP Tin Pei Ling

Like many of us, perhaps they’re afraid that the popularity of the dating site will eventually erode Singapore’s Confucian values of non-materialism.

Or even become a front for illegal, unregulated prostitution.

Can’t accept it? That’s okay.

It may be hard for us – as outsiders – to understand why some people choose this unconventional lifestyle.

But don’t misunderstand sugar relationships. People involved say there’s nothing bad about it.

Sugar daddies or mommies may just be seeking companionship, because they’re too busy to commit to a long-term relationship.

Sugar babies on the other hand, do not see themselves as ‘sell-outs’. They just enjoy this commitment-free way of life.

Perhaps we shouldn’t be too quick to judge. Besides, all parties are willing adults and aren’t doing anything inherently illegal.

Only when there’s cheating involved, or if someone is being forced into a relationship, that’s when it truly becomes unacceptable.

This is where we draw the line.

Featured image from TheSugarBook.