Uber & Grab Grabbing Rival Drivers
The tussle within the transport industry in Singapore has gotten even more intriguing — especially between Uber and Grab.
Private-hire car services have been thriving, with passengers happier with their services compared to taxis, and Millennials, in particular, preferring to take Uber and Grab due to cheaper prices.
Coax And Persuade
These so-called “ambassadors” have just one goal in mind: to persuade drivers from their rivals to sign up with their company.
In simpler terms, Uber ambassadors are paid to coax Grab drivers to convert to Uber drivers and vice versa.
An Ambassador Talks
To find out more about what they do, MustShareNews got in touch with a 21-year-old Grab “ambassador” whom we shall call Ryan, to find out more about his job and what it entails.
According to him, Grab ambassadors are known as BRC (book, ride, convert) agents. They are paid a flat rate of $8.50 per hour to convince Uber and Comfort drivers to sign up with Grab.
BRC agents are required to hit at least 8 successful sign-ups per week and after reaching 10 sign-ups, incentives come into play.
For the 11th to 15th sign-ups, BRC agents receive commissions of $10 per driver converted while from the 16th sign up onwards, they’ll receive $20.
Employees can also claim up to $10 from Grab per ride.
Assuming one works 5 days a week and manages to secure 20 sign ups, they’d be able to earn a healthy $532.50 ($8.50 x 9 x 5 + $10 x 5 + $20 x 5) in one week just by taking Uber and cabs and talking to the drivers. Sounds easy, right?
Not So Easy
However, Ryan reveals that the job isn’t as easy as it seems:
It can be exhausting having to spend so many hours a day talking to different drivers. Some of the drivers I’ve spoken to are impatient and would snap back at me. I was even accused of being unscrupulous, with one driver claiming it is a crime to do such a thing.
Not to be outdone by their rivals, Uber retaliated with a tit-for-tat scheme.
Instead of offering an hourly pay with commission, Uber pays $130 per Grab driver converted. However, it was not stated if riders can claim reimbursements of any kind for taking Grab rides.
Isn’t this like a childish spat between two kids?
While this may be seen as employee poaching, both companies confirmed with The New Paper that the drivers are freelancers, and not employees.
Nanyang Technological University business law professor Dennis Ong said “if he (the driver) is not an employee, then we are not dealing with employee poaching”, reported The Straits Times.
This means the shenanigans between the two private-hire companies are perfectly legal — so let the war begin!
Uber vs Grab
The hiring of ambassadors to steal drivers from one another seems to be a rather extreme way for either company to strengthen their grip on the market.
So who do you think will come up tops — Uber or Grab?
We’re sure this won’t be the last we’ll be hearing from these two private-hire powerhouses, so get ready for more twists and turns in this fight for supremacy.