‘Come to mummy’s shop’: Boy promotes mother’s Ramadan pop-up stall in Tampines to earn his own snack allowance

Boy promotes his mother’s Ramadan pop-up stall in Tampines

On Sunday (15 Mar), TikTok user @affy437 posted a video of her son proudly promoting her Ramadan pop-up stall in Tampines.

The boy was seen calling out “Come to mummy’s shop!” with a microphone in hand while gesturing and encouraging passers-by to visit the stall.

He said in Malay, “don’t gaduh-gaduh, just buy gado gado” which translates to “don’t fight, just buy gado gado”.

The heartwarming video has garnered nearly 100,000 views at the time of writing.

Boy promotes stall to ‘earn his own money to buy snacks’

Speaking to MS News, Ms A — the boy’s mother — said the ‘marketing campaign’ started as a playful suggestion for her six-year-old son Affan to help out at his grandmother’s stall.

The stall primarily sold nasi tomato, as well as other traditional dishes such as gado gado, kacang pool, and epok epok.

Source: cookpad, Turban chopsticks, MelMakes. For illustration purposes only.

She noted that after finishing school at 5pm, a family member would ferry Affran to the stall. There, he would often ask to buy snacks from nearby shops.

“As this happened almost daily, we told him that it’s important not to spend unnecessarily and explained how we have to work hard to earn money,” said Ms A.

That was when her son agreed to help out at the stall so he could earn his own money for snacks.

Recognising his potential in public speaking, Ms A’s brother-in-law even set up a microphone and speaker set up for him to “call out” to passers-by.

Boy’s enthusiastic promotions boosted stall’s sales

Affan’s enthusiastic promotion paid off, successfully boosting the stall’s sales.

Ms A pointed out that the stall’s location is not ideal and does not receive much foot traffic as a result.

However, a couple of passers-by stopped and patronised the stall because of him. Some other customers even went down to support them because of her TikTok video.

Also read: 14-Year-Old Boy Helps Out At Mother’s Toa Payoh Drinks Stall After School, Gives Mum A Break

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Featured image adapted from @affy437 on TikTok.