We are 100% independently and locally owned. We have not received any funding and we have no political affiliations that undermine our editorial integrity.
Today, we stand toe to toe with the biggest traditional news sites in Singapore, getting higher average social media engagements than the biggest traditional media companies and showing the influence we have with our millennial readers.
Daily content decisions aren’t influenced by commercial reasons either, although we do work with brands to produce sponsored content which is declared accordingly.
Stats from Nov 2019.
Our content strategy tends towards lifestyle and wholesome feel-good news and as such we’re brand-safe to most advertisers.
We care not for the PAP, WP or whatever party-coloured shirt you wear and no such members sit on our board.
If you made a boo-boo, we’ll make sure the article trends online. If you did something that deserves praise, we’ll happily run that story too. But we mostly keep to lifestyle pieces and stories of sales, openings and positive news.
This viral video we created which was covered by sites like AsiaOne that was shown in local university lectures in Singapore as an example of creative content.
With also videos like this one, on the topic of Guide Dogs in Singapore, it garnered a lot of attention and reach, helping to bring light to the existence of the little assistants of visually impaired people.