MS News provides news for the social media generation, covering the most important stories for millennials. We strive to provide factual-based reporting that younger Singaporeans can relate to.
We strongly believe Singapore deserves a news outlet that is independent and influential enough to look after the interests of Singaporeans through honest reporting.
Privately & independently owned
We are 100% independently and locally owned. We have not received any funding and we have no political affiliations that undermine our editorial integrity.
Today, we stand toe to toe with the biggest traditional news sites in Singapore, getting higher average social media engagements than the biggest traditional media companies and showing the influence we have with our millennial readers.
Stats from Nov 2019.
Daily content decisions aren’t influenced by commercial reasons either, although we do work with brands to produce sponsored content which is declared accordingly.
Fair, balanced & wholesome content
Our content strategy tends towards lifestyle and wholesome feel-good news and as such we’re brand-safe to most advertisers.
We care not for the PAP, WP or whatever party-coloured shirt you wear and no such members sit on our board.
If you made a boo-boo, we’ll make sure the article trends online. If you did something that deserves praise, we’ll happily run that story too. But we mostly keep to lifestyle pieces and stories of sales, openings and positive news.
Relevant & viral content creation
The way we create content makes news relevant to Singaporeans, through our articles, memes and videos. Like this viral video we created which was covered by sites like AsiaOne that was shown in local university lectures in Singapore as an example of creative content.
And most importantly, we use our influence for good, focusing on wholesome content and raising awareness for social issues.
If you’re a brand and want to leverage on our massive reach through editorial or video marketing, find out more about our advertising options here.