MS News provides news for the social media generation, covering the most important stories for millennials. We strive to provide factual-based reporting younger Singaporeans can relate to.
We strongly believe Singapore deserves a news outlet that is independent and influential enough to look after the interests of Singaporeans through honest reporting. Today, we stand toe to toe with the biggest traditional news sites in Singapore, getting higher average social media engagements than the biggest traditional media companies and showing the influence we have with our millennial readers.
Stats from Nov 2019. Source
We don’t focus much on politics and social media drama, but more on lifestyle and wholesome feel-good news and as such are brand-safe to advertisers.
We are 100% locally-owned and funded, with zero political backing or interests. We care not for the PAP, WP or whatever party-coloured shirt you wear and no such members sit on our board. If you made a boo-boo, we’ll make sure the article trends online. If you did something that deserves praise, we’ll happily run that story too. But we mostly keep to lifestyle pieces and stories of sales, openings and positive news.
The way we create content makes news relevant to Singaporeans, through our articles, memes and videos. Like this viral video we created which was covered by sites like AsiaOne that was shown in local university lectures in Singapore as an example of creative content.
We help create campaigns for brands too. Check out the massive engagements we get for clients that need more awareness for their launches and sales.
We can create creative content even for car-sharing companies that get incredible results.
And find clever ways to promote brands in a different way that gets a ton of engagement.
And most importantly, we use our influence for good, focusing on wholesome content and raising awareness for social issues.