The bubble tea chain Chagee is in hot water in Malaysia for allegedly rigging their lucky draw event to allow influencers to win high-tier prizes.
In a now-deleted video by user @Qiiib on X, a staff member at an undisclosed Chagee outlet is seen checking their drink cups to see what prizes are printed on the cards inside.
Source: @mhmmdhsm on X
She gives her coworker a smirk while setting some of the cups aside, before taking them to the back of the outlet for unknown reasons.
Source: @mhmmdhsm on X
Meanwhile, some netizens also observed that most of those who had won high-tier prizes were influencers, while everyday customers got low-tier gifts.
Source: TikTok
On 16 and 17 Nov, Chagee Malaysia ran the “Tear & Win” contest for their seventh anniversary.
To join, customers had to purchase a drink from their menu which would be served in a special cup that had a perforated section on its lower half.
The hidden compartment would then contain a card stating a prize, which the customer can claim directly from the outlet.
While most cards contained deals such as free drinks and discounts, a few had high-tier prizes, including luxury beauty products, Apple devices, and high-end bags such as the Louis Vuitton Neverfull.
Source: @my.chagee on Instagram
Following the controversy, it was discovered that the prizes in the Chagee cups can be seen without tearing their perforation, as the special cups were created by putting one cup on top of another.
The prize card can be viewed by simply lifting the cup on top.
The OP revealed that he took down the video after Chagee Malaysia messaged him to do so, under threat of legal action.
Source: @Qiiib on X
In a screenshot of the message, the bubble tea chain also said actions have been taken regarding the staff involved.
Chagee Malaysia then clarified that they asked for the video to be taken down for the sake of their staff’s privacy.
Source: @Qiiib on X
In a statement posted on its social media pages on Tuesday (19 Nov), they also said they are conducting an investigation and working with the store involved “to review its operational procedures”.
They are set to replace the prize cards inside the cups with QR code slips in December to prevent similar issues.
Source: @my.chagee on Instagram
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