Tech giant Apple launched the new iPhone 15 series yesterday (12 Sep). The various versions will be available for pre-order in Singapore from Friday (15 Sep).
The most substantial change comes in the form of the new USB-C charging cables, replacing Apple’s proprietary cables.
Apple additionally announced that it would not raise prices for the new series.
Fans of Apple’s iconic iPhones can rejoice with the unveiling of the new iPhone 15 series.
Among the promised features are a brighter display and a better 48-megapixel camera, according to Apple on X.
But perhaps the more substantial change is the new adoption of the USB-C cables. The symmetrical cables prevent the annoyance of having to flip the charger around to try to get it in.
Source: The Verge, for illustration purposes only
The change from the company’s proprietary cables likely comes as a result of the European Union mandating all devices to be compatible with USB-C cables.
Otherwise, the iPhone 15 retains the same A16 Bionic chip that the iPhone 14 series ran on.
The global smartphone market entered a noticeable decline in 2022, with a decline of nearly 30 million phones shipped in Q2.
Consequently, Apple declared its decision not to raise prices for the new series — certainly a bright spot for any customer concerned about expenses.
In Singapore, iPhone 15 prices begin at S$1,299 while iPhone 15 plus will be available from S$1,449, in a wide variety of colours.
Source: Apple
Meanwhile, the iPhone 15 Pro features an even higher price starting at S$1,649, and the iPhone 15 Pro Max at S$1,999.
The latter is the largest Apple makes, and features a better zoom feature on the camera that may make it worth the price for some.
The new iPhone series is available for pre-order from 8pm this Friday (15 Sep). Those who prefer to wait for the actual release can get the phones a week later on 22 Sep.
One can only wonder if we will once more see overnight queues at Apple Stores here like we did for the iPhone 14 release.
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Featured image adapted from Apple and Apple via Variety.
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