Shopping malls are where memories are made. As a kid, you probably went there for a fast food treat after acing your exams. Then, they became your squad’s default hangout spot, and even where you had your first date.
If you grew up in the east, that place was likely Parkway Parade, one of Singapore’s first major malls, and still a beloved landmark.
Despite its OG status, it keeps evolving with fresh and exciting offerings for both young and old. New shops are always popping up, and there’s even an MRT station right next door now.
Read on to find out why you should plan a trip to Parkway Parade with your friends and fam ASAP.
Hey easties, you no longer need to trek all the way to town for a taste of Venchi’s delizioso gelato or Godmama’s comforting Peranakan fare. These beloved spots have set up shop in Parkway Parade, marking their only outlets on that side of the island.
That’s not all — they’re serving up exclusive treats you won’t find anywhere else.
First off, Venchi Parkway Parade boasts Singapore’s only Chocoviar wall featuring all seven flavours of the Italian chocolatier’s delightful chocolate caviar, which is practically screaming to be your next Instagram backdrop.
It’s also got a strong gelato game with 16 different flavours — one of the widest selections in Singapore — to satisfy every taste bud. Prices start from S$11 for a Gelato Plain Cup or Cone.
And since the Mid-Autumn Festival is around the corner, don’t forget to grab Venchi’s artistic chocolate mooncakes.
The packaging, inspired by the renowned Italian painter Giacomo Balla, is sure to impress your friends and colleagues.
Over at Godmama’s Parkway Parade restaurant, you can dive into its exclusive Crayfish Nyonya Mee.
Think noodles stir-fried in a rich stock of prawns, chicken, and pork for that delicious wok hei, topped with crayfish, pork belly, and a plethora of sumptuous ingredients. Our mouths are watering just thinking about it.
Pair your meal with a Peranakan Blue cocktail, crafted with Brass Lion Distillery’s Butterfly Pea Gin, which will hit the spot.
For dessert, indulge in the Gingerflower & Lychee Sorbet — made with ice cream from Apiary — as a refreshing treat to beat the sweltering weather.
Venchi is located at #01-07/08 and opens from 11am to 10pm daily.
Godmama is located at #01-69A/K5/K6 and opens from 10am to 10pm daily.
There’s just something truly magical about Japanese desserts — they strike a flawless balance between being aesthetically pleasing and delicious, yet are light on the stomach.
When it comes to cream puffs, one name is sure to spring to mind: Beard Papa’s. Starting as a small bakery in Osaka in 1999, it has grown into a massive chain with almost 500 outlets worldwide, including Singapore.
Quantity hasn’t trumped quality, though. Beard Papa’s pastries, including its Signature Custard Cream Puff, are baked fresh daily using natural ingredients.
8 Aug marks the brand’s birthday, aka Beard Papa’s Day. To celebrate, all Signature Custard Cream Puffs and White Peach Cream Puffs at its Parkway Parade store will be on sale for just S$2.80 each (U.P. S$3.50) on 7 and 8 Aug.
On top of that, spending S$10 or more gets you a sure-win scratch card, giving you a chance to snag cool prizes like Beard Papa’s merchandise or a box of six Signature Custard Cream Puffs (worth S$18).
If you were waiting for a sign to enjoy some yummy cream puffs with the fam, this would be it.
Beard Papa’s is located at #B1-60 and opens from 10am to 10pm daily.
The ‘quiet luxury’ trend is still reigning supreme, celebrating understated elegance and impeccable craftsmanship over in-your-face fashion.
If you’re itching to sprinkle a bit of this ‘stealth wealth’ magic into your wardrobe, look no further than Chinese brand Meilleur Moment, which recently opened its very first — and so far only — store in Singapore at Parkway Parade.
This is where you can score minimalist designs made from gorgeous, high-quality materials such as Mulberry silk, pima cotton, and linen.
These fabrics don’t just look fabulous; they’re also comfortable, durable, and cooling — exactly what we need for our weather.
You can also look forward to free gifts with a minimum spend as part of the store’s opening promotions . Here are the details:
So drop by and pick some stylish, sophisticated pieces that will bring your #fitcheck game to the next level.
Meilleur Moment is located at #01-43 to 46 and opens from 10am to 10pm daily.
The pandemic had us all picking up new hobbies, from nurturing a mini jungle in our living rooms to perfecting that Instagram-worthy Dalgona coffee to diving headfirst into the world of baking.
No matter when you tapped into your inner domestic deity, you’ll be thrilled to hear that baking supplies giant RedMan has opened a swanky new branch at Parkway Parade, and it’s got some very special features.
For instance, it boasts one of the rare few chocolate rooms in Singapore, which has both chocolates for baking and eating. So whether you’re whipping up a decadent chocolate cake or just need a sweet snack, this room will be your go-to spot.
If you’re a dairy devotee, hold onto your aprons because this RedMan outlet boasts one of the most extensive ranges of cream, cheese and butter among all its stores. Your dreams of creating the most stunning and sinful confections are about to come true.
Image courtesy of RedMan
As part of the opening promotion, you can receive a 1kg Super Sponge Cake Premix free with any purchase, while stocks last. Plus, look out for exciting Mid-Autumn Festival deals from now till 17 Sep.
RedMan is located at #B1-83C and opens from 10am to 10pm daily.
Just a little over a month ago, getting to Parkway Parade meant driving, catching a bus, or calling a ride-hailing service.
But now, with the Thomson-East Coast Line 4 (TEL4), we can zip straight to Marine Parade MRT station, right at the mall’s doorstep.
Let’s do a quick comparison: if you’re coming from Orchard, the TEL4 will whisk you to Parkway Parade in under half an hour (and at a fraction of the cost of a cab ride).
Compare that to nearly 50 minutes by bus — and that’s not even counting the wait and the walk. Talk about a speedy upgrade.
While we’ve only narrowed it down to five, the truth is that there are plenty more reasons to visit Parkway Parade, which has everything you need in a sprawling multi-level complex in the picturesque Marine Parade neighbourhood.
Need groceries? You have both CS Fresh and FairPrice Xtra to browse. MUJI and Daiso offer a shopping experience straight from the Land of the Rising Sun, while a variety of medical, dental, and beauty services will have you feeling and looking your best.
There’s really loads to see so it’s time to start planning your trip there:
Parkway Parade
Address: 80 Marine Parade Road, Singapore 449269
Mall opening hours: 10am – 10pm daily (individual store opening hours vary)
Nearest MRT station: Marine Parade
For more information, visit Parkway Parade’s website and follow its Facebook and Instagram accounts for all the latest updates.
Human beings are always told it’s never too late to reinvent ourselves, and apparently, that goes for malls, too, even the ones that have been around longer than some of us.
These places blend the nostalgia of yesteryear with the modernity of today, making them more than just shopping centres — they’re where old memories are cherished and new ones are made.
This article was brought to you in collaboration with Parkway Parade.
Featured image by MS News and EatBook.sg. Photography by Emmanuele Loza and Casandra Nicholas.
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