As the Mid-Autumn Festival is around the corner, Singaporeans looking for unique boxes to gift mooncakes may turn to Carousell for some good buys.
While there are several beautiful empty boxes going for bargain prices, there’s something for high-SES buyers too — Audemars Piguet mooncake boxes that are on sale for up to S$2,088.
Source: Carousell
According to Shin Min Daily News, there are more than 1,000 listings of empty mooncake boxes on Carousell.
Most of them are going at affordable prices of around S$10, for example one from the Marina Bay Sands with a light-up cover going for just S$5.
Source: Carousell
The same box is even being given away for free in another listing.
Other mooncake boxes from luxury brands are being offered for hundreds, with the cheapest selling for S$320, Shin Min reported.
However, none may be able to match up to this year’s mooncake box from luxury Swiss watch brand Audemars Piguet.
As of the time of writing, two sellers were selling it for eye-watering prices of S$1,800 and S$2,088.
The box is in the shape of a dollhouse with “doors” that can be opened.
Source: @therealheffgoh on TikTok
When opened, two mooncakes are revealed, along with a watch stand to display one’s Audemars Piguet and slots for jewellery.
Source: @therealheffgoh on TikTok
There are also two cute rabbit figurines.
Source: @therealheffgoh on TikTok
Interestingly, one can also press the watch stand down to reveal a moon.
Source: @therealheffgoh on TikTok
Obviously, the two boxes on sale don’t come with a watch included, but they do come with the mooncakes so buyers can get some extra value.
Last year’s Audemars Piguet mooncake box is also on sale — without the mooncakes, of course.
For S$1,800, one would be able to take home this cylindrical case.
Source: Carousell
According to photos in the listing, it comes with a telescope and a light.
Source: @dronell on Carousell
As the Audemars Piguet mooncake boxes are ostensibly unavailable for purchase at shops, collectors may find it worthwhile to get them.
Elaborate mooncake packaging has become a key method of attracting customers, according to Shin Min, judging from the eye-catching designs on display at various Mid-Autumn fairs across town.
Source: Lim Biow Chuan on Facebook
One customer told the paper at Ngee Ann City’s fair that mooncakes in nice packaging are ideal for gifting.
But another customer described this as “sensory overload”, saying they would just choose simpler boxes so as not to spend extra money.
This was echoed by Mountbatten MP Lim Biow Chuan, who said on Facebook that he was concerned by the amount of wastage.
Source: Lim Biow Chuan on Facebook
Though he admitted that he also loves to receive mooncakes in a beautiful box, the boxes are not reused by most people, he added.
Thus, he urged consumers to cut down on single-use packaging, which will also save them some money.
Also read: These S’pore Mahjong Mooncakes Look So Real We Mistook Them For Actual Tiles
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Featured image adapted from Carousell and @therealheffgoh on TikTok.
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