Luxury brand Balenciaga is known for thinking out of the box with their product designs and even their fashion shows.
The latest puzzling item from the fashion house is a skirt that looks very much like a towel casually wrapped around one’s waist after a shower.
Called the Balenciaga Towel Skirt, the item of clothing is already inviting criticism online.
Source: @balenciaga on Instagram
Not wanting to miss out on the hot topic, Swedish furniture giant IKEA came up with their version of the product — and it’s much cheaper too.
Balenciaga introduced the item on their Instagram account on Wednesday (15 Nov), as part of their Spring 24 Collection.
Besides being unisex, it also has an adjustable belt with a hidden buckle, in case you’re wondering how it will stay up without sliding down.
According to Balenciaga’s Singapore website, the towel skirt has two buttons at the waistline. They’re on the inside, to avoid shattering the towel illusion.
One would know that the skirt isn’t just any towel from the Balenciaga logo embroidered on the front.
Source: Balenciaga Singapore
The material is also 100% terry cotton, so customers will be paying for extreme softness and luxury. That’s of course if you can afford to splurge S$1,250 on a skirt.
Unsurprisingly, netizens widely mocked the product, with most of them sarcastically saying that they “loved” it.
One indicated that they would need a towel around their head as well, possibly to conceal their identity if they wear it in public.
More than one commenter said it would look nice with Crocs, the infamous footwear that also divides opinions.
Source: Instagram
Though they’re now open only for pre-orders, one netizen joked that their dad already wears the towel skirt at home daily.
Source: Instagram
Of course, furniture store IKEA, famous for their cheeky ads, couldn’t resist taking a potshot at the Balenciaga Towel Skirt.
On the Instagram account of their United Kingdom (UK) branch, they recreated Balenciaga’s look almost piece-by-piece down to the model’s pose, with a ‘towel skirt’ of their own.
Cleverly, they also took the opportunity to plug their own VINARN towel, which is available for £16 (S$26.76).
In IKEA Singapore, VINARN costs just S$12.50 — exactly 100 times cheaper than Balenciaga’s Towel Skirt.
While it’s up to the individual what they prefer, we know which item ordinary folks would rather spend their hard-earned cash on.
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Featured image adapted from Balenciaga Singapore and @ikeauk on Instagram.
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