Due to the sensitive nature of the ongoing situation in Israel and Palestine, one must make comments tactfully and with extra care. Unfortunately, local fashion brand Beyond The Vines (BTV) recently came under criticism for its hasty approach to addressing the matter.
Source: Beyond The Vines
Particularly, the discontent arose from BTV co-founder Rebecca Ting’s attempt to address concerns regarding her husband, who had previously followed the social media page of a non-profit organisation based in Jerusalem.
Netizens took issue with Ting’s response, claiming that it was done too casually and hastily.
The entire episode began earlier this month when netizens found out that Daniel Chew — Ting’s husband and fellow co-founder of BTV — was following Fellowship of Israel Related Ministries (FIRM) on Instagram.
Last Thursday (9 Nov), Chew clarified in a series of Instagram Story posts that he had followed the page earlier this year before the start of the conflict.
He explained that the Instagram page initially posted about food tours and adventures that are off the beaten path.
However, Chew said that the page’s content angle has since changed and he has thus unfollowed them.
Chew also revealed that he and Ting had donated funds to aid humanitarian work during conflicts, and the ongoing one affecting Palestine is no exception.
Source: @danielgchew on Instagram
The following day (10 Nov), Ting hosted a livestream on the BTV Instagram page, launching a new collection of bags and apparel.
About three minutes into the livestream, she started addressing the issue concerning her husband.
Ting, however, said that she didn’t want to “hang around that point for too long” as she wanted to “move on” and talk about the new collection.
She then sat down in one of the office’s rooms and went through five points relating to her husband’s controversy.
Even though she seemed rather serious when speaking about the issue, she appeared rather jolly as she moved on to talk about the new bag collection.
Source: @beyondthevines on Instagram
You can watch the full livestream here.
Netizens did not take kindly to the livestream, with many pointing out in the comments that Ting’s approach was inappropriate.
This Instagram user, for example, felt that she was almost too keen to move on to launching the collection in the video and accused her of sounding “privileged”.
Source: Instagram
Another commenter took issue with how Ting was seemingly giggly despite “try[ing] to appear apologetic”.
Source: Instagram
She also pointed out that Chew should’ve been on the livestream as well to address the issue.
Some even called for a complete boycott of the brand’s products.
Source: Instagram
BTV subsequently issued a statement on Thursday (16 Nov) morning, addressing the events that occurred over the past fortnight.
Source: @beyondthevines on Instagram
Acknowledging that their words and behaviour were “insensitive” and “inappropriate”, Ting and Chew apologised for the hurt that they had inflicted.
The fashion brand also said that they do not condone the mass killing of innocent Palestinians and expressed their thoughts and prayers.
However, BTV confessed that they made some hurtful mistakes through their words and mannerisms during the livestream.
They also said that the situation should not have been handled in such a brief manner but rather, with more care.
Ending the statement, Ting and Chew reiterated their apology and hoped that they would be allowed to learn from the episode.
You can find the full statement here.
Have news you must share? Get in touch with us via email at news@mustsharenews.com.
Featured image adapted from Beyond The Vines.
The authorities have investigated and closed the incident with no follow-ups required, MFA said.
He crossed the border daily in hopes of buying a house for his family.
On a few days, the thundery showers might extend into the night.
His church has urged parishioners to refrain from visiting him as he heals.
The kitten will be put up for adoption after its injuries are cured.
The toasts were barely a few centimetres thick.