Source: einnor88 on Reddit
A “No Advertisements” sign in a Toa Payoh BTO lift became the subject of irony after it was surrounded by dozens of ads.
Reddit user einnor88 recently posted a photo of the lift on Sunday (26 Oct) evening. They told MS News that they encountered the ‘wall’ of ads at the new Toa Payoh Ridge housing estate.
Source: einnor88 on Reddit
“Absolutely NO advertisements allowed inside the lift, folks.” The sign read.
“If you decide to sneak one in, consider this your friendly warning. There’ll be penalties involved.”
The warning’s effectiveness left much to be desired, with flyers plastered all around and even on top of each other.
They advertised house-moving services, smart door stoppers, shelves, curtains, and more.
Image courtesy of einnor88
The original poster (OP) explained that “every lift” — presumably in the estate — had its walls fully covered in ads.
Additional photos shared with MS News showed small flyers crammed into the space between the door and lift walls.
Image courtesy of einnor88
However, the lift doors themselves appeared to have escaped a ‘new coat’ of paint.
The warning sign also welcomed people to instead display ads on the lift lobby notice board, “thoughtfully provided” for them.
Ironically, the OP found the notice board half-empty on Tuesday (28 Oct).
Image courtesy of einnor88
Multiple commenters under the post suggested that the warning sign was not officially placed by the Town Council, due to its seemingly unofficial wording.
Source: Reddit
The sign had significant differences from the various Town Council notices in the lifts, which the advertisers mostly avoided covering.
Image courtesy of einnor88
MS News has reached out to Bishan-Toa Payoh Town Council (BTPTC) for comments on the incident.
Another netizen pointed out that the advertisements appeared to be a rite of passage for new BTO lifts, happening “literally every time”.
Source: Reddit
Earlier in September, Shin Min Daily News reported on what seemed to be an advertising turf war at Toa Payoh Ridge.
A resident who moved in two weeks prior said that two different interior decorators had started destroying each other’s leaflets with sharp objects.
BTPTC posted a notice in the lift warning against vandalism, including CCTV footage of a man in black removing and pasting flyers.
Source: Shin Min Daily News
However, the Town Council’s notice appeared to have been vandalised as well.
An anonymous curtain contractor also alleged that one of his peers had re-pasted his advertisement inside a resident’s unit in an attempt to frame him.
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Featured image adapted from einnor88 on Reddit.