Car advertisements and commercials are known for featuring polished, well-lit images of the vehicles that highlight their sleek body and immaculate interior.
However, one Malaysian car advertisement has gone completely against the norm.
In a bid to sell a Honda Civic, Facebook user Robert Liew posted a series of photos that were all extremely blurry and unfocused.
Source: Facebook
As it turns out, Liew may have done it as a novel way to drum up attention for the car.
Since then, he has uploaded another post with proper photos of the automobile.
On Friday (10 Jun), Malaysian Facebook user Robert Liew posted about a Honda Civic for sale with not one, not two, but 15 hilariously terrible photos.
Source: Facebook
With how blurry the images look, it’s safe to say they are objectively bad.
In fact, without the caption, it would be difficult to even make out what the model of the car is.
Source: Facebook
Pictures of the car’s exterior are unfocused, and look like they were shot by a kid with a smartphone on a sugar high.
Source: Facebook
The ones of its interior are no better, as one can barely tell it’s the inside if not for a glimpse of the dashboard and steering wheel.
The chaos of the ad doesn’t end at the photos, as the caption appears to be equally tongue-in-cheek.
After stating the make of the car, Liew goes on to list its ‘attractive features’.
The post has since gone viral, with over 1,300 comments and 8,100 shares.
People had a field day in the comments, with many taking a light-hearted dig at the quality of the photos.
One user believed the blurriness of the photos meant the car was too speedy to be photographed clearly.
Source: Facebook
Another commenter tagged his friend in a sarcastic comment on how well the photos displayed the car’s condition.
Source: Facebook
One user gave a humorous suggestion to the original poster (OP) to shake the camera a little to make the photos even more blurry.
Source: Facebook
Another individual wondered if the photos were shot while the OP was in the midst of an earthquake.
Source: Facebook
Liew has since posted a more conventional advertisement of the car, implying that the previous post was a clever tactic to generate publicity.
Source: Facebook
The photos this time round feature the Honda Civic in a far more flattering light, with strategic angles and elegant lighting to show off the sports car.
While the original post may have been a joke, the car for sale isn’t.
In the caption, the OP states that (the car) ‘seriously needs a new home though’, and lists the price as well as his contact number.
A quick glance at his profile reveals that he works at First Mile Auto Sdn Bhd, a car dealer.
His profile intro also features a cheeky nod at his claim to fame, stating ‘I’m apparently now known as the hilariously terrible photographer’.
Given how much attention this car advertisement has gotten, we would not be surprised if it sparks a new selling trend among salesmen.
Whether it’s a tactic or not, the humorous photos have certainly given many people something to laugh about.
Although we aren’t world-class photographers like these experts, this gives us some comfort that our photography skills aren’t the worst out there.
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Featured image adapted from Robert Liew on Facebook.
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