The popular Ben and Jerry’s annual ‘Free Cone Day’ has once again attracted a horde of eager ice-cream lovers who are hungry for a free cone.
The event, which is celebrated in 72 cities around the world on Tuesday (16 April), drew long queues at its VivoCity scoop shop.
Dessert lovers were seen waiting in a long and winding line at the mall in Harbourfront to get their hands on the popular sweet treat.
Located on the second floor of VivoCity, this Ben and Jerry’s scoop shop is the only place Singaporeans can redeem their free ice cream.
The ice cream brand had released a Facebook reel ahead of ‘Free Cone Day’, showing customers exactly how to get to the VivoCity store.
Singaporeans clearly had no issues locating it, evidenced by the long queue spotted that day, which stretched past multiple stores.
Source: Ndee Fern on Facebook
Another Facebook user took the time to record the length of the snaking queue around VivoCity.
Some people were spotted already holding a free cone and seemingly lining up for another one.
Source: Ken Keat Tan on Facebook
2024’s ‘Free Cone Day’ will be the second time Ben and Jerry’s has hosted the popular event since the Covid-19 pandemic.
After a four-year hiatus, Ben and Jerry’s returned with its free giveaway last year, which also drew out long lines.
The first ever Ben & Jerry’s Free Cone Day was launched in 1979 in the United States, to thank its fans for the support they showed during its first year of business in a renovated gas station in Burlington, Vermont.
Today’s ice-cream giveaway will run from 12pm to 8pm on Tuesday (16 April).
Here’s how you can get to Ben & Jerry’s at VivoCity:
Ben & Jerry’s @ VivoCity
Address: 1 HarbourFront Walk, #02-K1, Singapore 098585
Opening hours: Mon 12pm-8pm, Tues-Sun 12pm-10pm
Nearest MRT: HarbourFront Station
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Featured image adapted from Ndee Fern on Facebook and @benandjerrysg on Instagram.
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