Old-school bakery Ji Xiang rolls out adorable Labubu ang ku kuehs, netizens approve

Ji Xiang launches adorable Labubu ang ku kuehs

Labubu, the mischievous doll character inspired by Nordic folklore, has been a trending icon on social media, appearing in everything from keychains to collector’s items.

Now, Ji Xiang Kueh has taken the trend a step further, creating Labubu-inspired ang ku kuehs that have gone viral for their charm and detail.

Perfectly piped and painted to resemble the mischievous doll, Ji Xiang’s Labubu ang ku kuehs have left netizens clamouring to get their hands on them.

In a 42-second TikTok video, Ji Xiang captured the intricate process behind its Labubu-themed ang ku kuehs.

The video shows staff members carefully sculpting the dessert’s head and ears before piping on Labubu’s signature features, including spiky teeth and a mischievous smile.

The monster’s blush did not go unnoticed — staff were seen using a brush to add a faint red tint to its cheeks.

Each Labubu ang ku kueh is sold at S$10

In response to MS News‘ queries, Mr Kelvin Toh, owner of Ji Xiang Kueh, shared that they actually began selling the Labubu-themed ang ku kuehs two months ago.

However, these treats are only available on a pre-order basis.

“We don’t intend to sell them on retail due to the amount of labour that goes into making one,” he explained.

At present, Ji Xiang takes orders through WhatsApp but plans to introduce a pre-order option on its website following a “recent increase in enquiries”.

Customers who pre-order the Labubu dessert can also customise the colour and fillings.

Due to the intricate process involved, each Labubu ang ku kueh is priced at S$10.

Despite the price, customer interest remains high, with one customer placing a record order for 300 pieces.

“We had to call an entire shift in just to produce (them),” Mr Toh said.

‘Worth it”: Says TikToker who tried it

Speaking to MS News, Darren — better known by his TikTok handle @darrendt — shared that Ji Xiang’s Labubu ang ku kuehs are well worth it.

“I was lucky on that day as they sold it in the store,” said the dance instructor who wants to be referred to as “dt”. “The staff shared that [customers usually] need to pre-order.”

“Personally, because [they are] individually handmade, I think [they are] worth it,” he said. “I bought for the fun of it and [also] to give it as a gift as it’s unique and special.”

As for the taste, the ones he got were all stuffed with sweet mung bean, and he said they taste like a “normal” ang ku kueh.

Netizens were charmed by Ji Xiang’s whimsical take on the traditional snack.

One commenter summed up the sentiment, calling the Labubu ang ku kueh “really very cute”, with some saying it’s so adorable they “couldn’t bear to eat” it.

Bakery known to create cute & quirky limited edition desserts

Ji Xiang, a longstanding name in Singapore’s traditional confectionary scene, is celebrated not only for traditional ang ku kuehs but also for its playful seasonal creations.

In addition to its classic treats, the bakery has embraced creativity with unique designs.

For Christmas last year, it introduced Christmas tree-shaped ang ku kuehs with pistachio filling. This year, it commemorated National Day with red and white heart-shaped ang ku kuehs.

Also read: Temple rolls out Labubu toys for Nine Emperor Gods Festival, but some say it’s disrespectful

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Featured image adapted from @jixiangkueh on TikTok.