For many people in Singapore, McDonald’s is the go-to when you need a quick, fuss-free meal. This means that it is essential for their restaurants to be strategically located, preferably near transport hubs.
McDonald’s Singapore reportedly ran a genius advertisement detailing which MRT stations have an outlet nearby.
A TikTok user came across the ad on an MRT train and shared it on the short-video platform, garnering much talk amongst other users.
On Friday (16 June), a TikTok user posted an interesting advertisement he encountered on the train.
It was a McDonald’s Singapore poster detailing which stations have a restaurant nearby on the MRT map.
Based on the map, the train was either on the East-West Line (EWL) or the North-South Line (NSL).
Source: TikTok
Per the poster, the stations on these two services without a McDonald’s restaurant nearby are:
Additionally, the OP joked in the in-video text that McDonald’s Singapore has better coverage than the two largest telcos in the country.
Source: TikTok
He urged the chain to open more outlets to fill in the missing slots in the captions. The OP also commented that he is shocked that there is no outlet near Redhill station.
In response to a comment, the OP mentioned this ad was from a while ago. He told MS News he actually spotted this ad in December 2022 while travelling along the East-West Line.
Source: TikTok
In the comments, the ad seems to have amused and intrigued other TikTok users.
Several of them praised the creative approach this campaign took. One such commenter even called the fast food chain a marketing genius.
Source: TikTok
Others, like this user, were surprised to find out that not every single station boasts a McDonald’s outlet nearby.
Source: TikTok
On top of that, some eagle-eyed commenters noted that there are, in fact, outlets near some of the stations that the poster indicated otherwise. This commenter pointed out that Queenstown has an outlet at Queensway Shopping Centre.
Source: TikTok
Well, McDonald’s, maybe this is a sign for you to open more outlets in places that need them because, clearly, there’s a demand.
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Featured image adapted from TikTok.
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