If you’re reading this, congrats on surviving another year and looking forward to 2024 with renewed vigour.
Unfortunately, not everything has made it to the New Year.
Milksha, a famous Taiwanese bubble tea franchise, has closed all of its outlets in Singapore.
Source: Cached version of milksha.com.sg
Its last local outlet in Tampines, shut down on Sunday (31 Dec).
In a Facebook post on New Year’s Eve, Milksha abruptly announced that its last day of operations was that same day.
Its last outlet in Singapore, located in Tampines One, would shut down for good.
That means the chain has effectively exited the Singapore market.
In its bittersweet post, Milksha thanked Singaporeans for supporting the brand since it arrived on our shores in 2019.
Source: Milksha Singapore on Facebook
Bidding farewell, it invited fans to join it for a memorable last cup or “simply drop by to reminisce”.
Finally, Milksha wished Singapore a Happy New Year — one that it would no longer be a part of.
A check on Milksha’s Singapore website turned up an error message, indicating that it’s now defunct.
Source: milksha.com.sg
In November, Milksha said on Facebook that its app would go under “scheduled maintenance” from 27 Nov. No date was given for the resumption of service.
Users were reminded to use up their existing credits and vouchers by 26 Nov, after which they would not be valid or refunded.
Source: Milksha Singapore on Facebook
This prompted customers to comment on the short notice given to use up their credits.
One netizen even declared that this situation was “very suspicious”, given that Milksha had been progressively closing its outlets.
Source: Facebook
Milksha opened its first outlets in Singapore to much fanfare in 2019.
In June of that year, it launched branches in Suntec City and Funan, and Singaporeans got to taste their intricately prepared boba and high-quality ingredients without having to fly to Taiwan.
Though the Covid-19 pandemic started less than a year later, it proceeded to open more outlets in locations such as Woods Square and Guoco Tower.
According to Google Maps, it had opened outlets in at least 11 places across the island over the last five years.
Besides Milksha, other famous beverage chains have bitten the dust in Singapore.
In October, Flash Coffee closed down all of its outlets in Singapore amid reports that its employees had allegedly gone “on strike” due to late payment of their salaries.
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Featured image adapted from cached version of milksha.com.sg.
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