Singapore Airlines (SIA) is one of our nation’s most iconic brands, famous for its impeccable service and delicious food.
As it turns out, travellers aren’t the only ones who love SIA — their staff do too.
So it’s perhaps to no surprise that the airline has been voted the ‘Most Attractive Employer’ in Singapore for the sixth time.
Source: Singapore Airlines on Facebook
This is in recognition of their employee-centric approach, among other things.
Recruitment agency Randstad Singapore gave the accolade recently as part of its Employer Brand Awards.
In a media release on Monday (24 July), the agency said they commissioned an independent survey of 2,753 local respondents.
For the survey, respondents had to rate the 75 largest commercial companies and institutions in Singapore known by at least 10% of the population.
They had to give their ratings according to the firms’ relative employer brand awareness and attractiveness.
SIA emerged on top in the survey — indicating that local employees and job seekers regard them as the best company to work for in Singapore, Randstad said.
This is the sixth time the airline is at No. 1 in the survey, which is in its 12th year.
The previous time they were first was in 2020, before the Covid-19 pandemic.
In light of this achievement, Randstad revealed that SIA has made it into their Employer Brand Hall of Fame.
The airline is the first and only employer to get the honour so far.
They apparently achieved this as they were the most-voted company in consecutive years, from 2012 to 2014.
Randstand Singapore Country Director Maxim van Damme (left) and SIA CEO Goh Choon Phong. Source: Randstad Singapore
SIA returned to the Most Attractive Employer ranking from 2018 onwards.
Winning the award yet again shows SIA’s “commitment to excellence and its reputation as a leader in the travel industry”, Randstad said.
It’s also “a testament to its employee-centric approach”, the agency said, highlighting the airline’s focus on fostering a supportive work environment and prioritising employee growth.
Thus, SIA has become a “standout choice for job seekers”, they noted, adding,
The company has won the hearts of its workforce and set a positive example for other companies.
In a Facebook post on Monday (24 July), SIA said that receiving the Singapore’s Most Attractive Employer accolade is a great honour.
SIA CEO Goh Choon Phong was quoted as saying that the company was grateful for outstanding colleagues dedicated to offering “the best possible travel experience” to customers every day.
Source: Singapore Airlines on Facebook
The award validates SIA’s “longstanding commitment” to attract and retain talent across the world, he added, maintaining,
We know that the SIA Group can only remain competitive and resilient in a dynamic operating environment by offering our people a meaningful and rewarding career, taking care of their well-being, and prioritising their growth and development.
As for the others in the top 10, Changi Airport Group (CAG) came in third while the Marina Bay Sands was sixth. DBS Bank was in ninth place.
Here’s the full list of 10 best companies to work for in Singapore:
SIA has been on a roll recently, as they also won the World’s Best Airline in the 2023 Skytrax World Airline Awards.
In a press release on 20 June, the airline said it was the fifth time they had won the prestigious accolade.
SIA also came in first in four categories at the awards, including Best First Class Airline, Best First Class Comfort Amenities and Best Airline in Asia.
Low-cost subsidiary Scoot emerged as the Best Long Haul Low-cost Airline. They also clinched second place in the World’s Best Low-cost Airlines category.
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Featured image adapted from Singapore Airlines on Facebook and Facebook.
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