Starbucks might be the most recognisable coffee chain in the world, but some customers seem to think ZUS Coffee — which has roots in Malaysia — might be a better alternative.
In particular, many Filipinos are lauding the brand for its affordable prices and interesting flavours.
Coincidentally, the Malaysian chain happened to have made its first foray into Singapore just about six months ago.
In an X post which has garnered over 1.8 million views to date, X user @macronikki boldly claimed: “Zus coffee is superior over Starbucks”.
Source: X
Translation: ZUS Coffee is superior over Starbucks but let’s not be too noisy so they won’t make it more expensive. Kidding.
This commenter agreed and said their drinks were “delicious” and tasted “distinct”.
Source: X
Translation: It’s so delicious! And the taste is actually distinct from the usual coffee brands.
Another user claimed many other coffee shops are “far more superior or same quality as Starbucks for a far cheaper price.”
Source: X
Translation: Actually there are many coffee shops that are far more superior or same quality as Starbucks for far cheaper price.
The Malaysian coffee chain has seen rising popularity in several countries in the region.
It launched its first outlet in Binjai, Kuala Lumpur in 2019 and has 610 stores across Malaysia to date.
The coffee chain also has several stores in countries around the region:
ZUS Coffee aims to break the perception that speciality coffee is a luxury and is known for its quality and affordable coffee.
Following its success in Malaysia and the Philippines, ZUS Coffee made a foray into Singapore last year.
It opened its first store in Singapore on 11 Oct 2024 at Changi Airport Terminal 4.
The coffee chain currently has outlets in Westgate Mall and Sentosa as well.
Source: @zuscoffee.sg on Instagram
Also read: Woman having a bad day gets uplifting note from barista alongside ZUS Coffee order
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Featured image adapted from @zuscoffee.sg on Instagram and @zuscoffee.ph on Instagram.
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