A woman from the United States (US) was shocked to find that two litres of 100% fresh milk could cost S$6.70 in Singapore.
Content creator Jennifer Lee Berger, who now lives in Singapore, shared her discovery on Facebook last Saturday (26 Sept).
Ms Berger recently began a content series called “Sticker Shock in Singapore” where she shares how supermarket prices in Singapore can “absolutely blow [her] mind”.
On 26 Sept, she was surprised to learn that Singapore supermarkets do not sell full gallons, or about 3.78 litres, of milk.
What shocked her even more was that two litres of 100% fresh milk from the brand Meiji costs S$6.70.
Source: Jennifer Lee Travelwithme on Facebook
“It normally sells for $6.95, and keep in mind I’m at FairPrice, not the bougie supermarket,” she added.
Based on an internet search, half a gallon of whole milk, or about 1.90 litres, can cost only US$1.49 (S$1.90) in the US.
The price of milk led Ms Berger to ask: “Singaporeans, I’m assuming we aren’t drinking milk here and use it like liquid gold?”
Previously, Ms Berger also expressed shock at the S$14.95 price of a regular-sized (340g) box of Cinnamon Toast Crunch cereal.
By comparison, the 532g family size in the United States costs less than half as much, retailing at US$5.29 (S$6.70).
Source: Jennifer Lee Travelwithme on Facebook
Local netizens responded with reasons why milk may be more expensive in Singapore than in the US.
Many said that Singapore doesn’t have the space to raise cows, and having to import milk makes it more costly.
Source: Facebook
One user also added that there are cheaper milk brands than the Meiji brand Ms Berger shared. Another said powdered milk is also a cheaper option.
Source: Facebook
Meanwhile, some highlighted that cow’s milk is not consumed daily by Singaporeans, so they are not sold in large bottles, adding that soya milk is more popular.
Source: Facebook
MS News has reached out to Ms Berger for more details.
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Featured image adapted from Jennifer Lee Travelwithme on Facebook.