On 6 Nov, 32 Shopee affiliates were recognised for their hard work, with each having earned more than US$1 million in sales during the qualifying year.
This is more than double last year’s number.
The creators were celebrated in an awards ceremony at Marquee during the 2026 Shopee Affiliates Connect event.
Image courtesy of Shopee
Agnes Boo (@shopwithagnes) was among this year’s Million Dollar Club awardees, marking her third win in a row.
Shopee has recognised Agnes as one of its top-earning creators ever since she joined the platform three years ago.
The former semiconductor engineer and human resources trainer started livestreaming as a hobby before leaving the corporate life when her commissions consistently surpassed her salary.
Speaking to MS News, Agnes said that receiving the award for the third time was a recognition of her hard work.
“For the first year, I was very shocked,” shared Agnes, revealing that she was only one of eight awardees at the time.
Back then, she was also the only livestreamer who joined Shopee’s Million Dollar Club, with the rest being affiliates.
While she notes that there are more livestreamers now, Agnes views this as fuel to work even harder — clocking in about 55 to 65 streams a month.
Apart from recognising top earners such as Agnes, the exclusive event came as a treat for all of Shopee’s affiliates.
It was a chance for creators to learn more about their favourite brands while trying the products for themselves.
Cult favourites such as skincare brands Beauty of Joseon, Medicube, and The Ordinary were among the over 20 booths featured at the event.
Image courtesy of Shopee
Weiyi Tay, Head of Marketing, Shopee Singapore, shared that creators will find such an experience handy when making recommendations to their audience.
“Creators and brands get to know each other in a different way when they meet face to face,” he said.
“Creators can ask questions and hear directly from the teams behind the products, while brands can explain what makes their products distinctive.”
Image courtesy of Shopee
2026 Shopee Affiliates Connect also awarded nine Rising Stars, such as ex-banker Natasha Tan (@natashatannnnn), who finds a thrill when her recommendations hit home.
The 28-year-old content creator told MS News that she finds it most meaningful when she shares content that could benefit her community.
“I get very excited when the products I recommend go out of stock,” shared Natasha.
“I feel proud when someone tries a product I recommended and enjoys it too.”
The event comes ahead of the biggest promotions in Shopee’s 11.11 Big Sale, which kicks off at 8pm on 10 Nov.
Shoppers can look forward to more than 600 specially discounted deals at up to 90% off, with the biggest voucher drops on 10 and 11 Nov.
For Mr Tay, the event provides creators with opportunities to guide their audience to the most relevant deals.
“This first-hand knowledge helps creators make informed recommendations in their own voice, giving shoppers useful insight from creators they know and trust as they explore 11.11 deals,” he said.
Image courtesy of Shopee
Kel Jin Chua, Director, Shopee Singapore, also took the time to commend the affiliates.
Shopee saw impressive numbers from its over 300,000 Singapore affiliates in the past year.
Traffic referred by affiliates grew more than 50%, with one in 10 visits to the platform coming from affiliate content.
“Behind every recommendation is a creator who has taken the time to find products they believe in and share them with their community,” he said.
“When shoppers discover something useful through a creator whose recommendations they value, it makes the work worthwhile.”
Also read: Inside look: Here’s how your Shopee parcels get to you in 24 hours
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Featured image by MS News and courtesy of Shopee.