For 30 years, Starbucks has been part of Singaporeans’ caffeine runs, study and work sessions, catch-ups, and probably more than a few first dates.
Now, the emblematic green siren is marking its 30th anniversary in Singapore with plenty to keep drink devotees, merch collectors, and pop culture fans happily occupied.
As part of its “30 Years of Shared Moments” celebrations, the coffeehouse chain is rolling out new collaborations with beloved comic franchise Peanuts and Mandopop superstar Jay Chou, alongside the return of its iconic Pumpkin Spice Latte.
Snoopy fans will definitely want to make some room on the merch shelf.
Inspired by the Peanuts Halloween special that first aired in 1966, the new Peanuts + Starbucks Collection brings Snoopy, Woodstock, and the mythical Great Pumpkin together for a cosy fall-themed drop.
The 10-piece collection includes drinkware and collectibles such as tumblers, cold cups, a ceramic mug, a Snoopy plush, a bag charm, a mini tote, and an enamel pin set.
Image courtesy of Starbucks
One of the standouts is the limited-edition Snoopy Glass Cold Cup, which gives the beloved beagle a suitably autumnal makeover.
Complete with a Woodstock straw topper, pumpkin-coloured hat, and scarf in Starbucks’ signature deep green, Snoopy is snugly dressed for cooler weather, even if Singapore’s climate means the rest of us can’t quite do the same.
Image courtesy of Starbucks
The Peanuts + Starbucks Collection launches on 15 Sept 2026 at Starbucks stores, as well as on LazMall from 12pm. Purchases are limited to two pieces per item per customer, while stocks last.
Image courtesy of Starbucks
“Chao diao!”, which is Mandarin slang for “super cool”, feels like an apt way to introduce Starbucks’ collaboration with the King of Mandopop himself.
Much like replaying an old favourite song or ordering your go-to drink, the Jay Chou + Starbucks collection taps into the familiarity and nostalgia fans have built with his music over the years.
The limited-edition three-piece drinkware collection features colour-changing tumblers and a cold cup decorated with lyrics and motifs inspired by Chou’s music.
There’s a 16.5oz white colour-changing stainless steel tumbler featuring lyrics, a 16.5oz black colour-changing stainless steel tumbler, and a sizeable 31.5oz stainless steel cold cup.
Image courtesy of Starbucks
The pieces also come with collectible details such as keychains and pouches, giving your daily caffeine run a little extra Jay Chou flair.
Image courtesy of Starbucks
The collection launched on 9 Sept at selected Starbucks outlets islandwide, as well as via the Starbucks Online Store and LazMall, though it appears to be unavailable on both online platforms at the time of writing.
Seems even Jay Chou merch moves as fast as his concert tickets.
Of course, an autumn Starbucks launch would not be complete without the famed Pumpkin Spice Latte.
The seasonal favourite is now back in its classic hot form, combining espresso and steamed milk with pumpkin spice sauce, whipped cream, and pumpkin pie topping.
Source: Starbucks
For those who cannot quite commit to a warm drink in Singapore weather, there are four chilled alternatives: the Pumpkin Spice Oatmilk Iced Shaken Latte, Pumpkin Spice Coffee Frappuccino, Pumpkin Spice Cold Brew, and Nitro Pumpkin Spice Cold Brew.
The drinks are available at Starbucks stores, via Mobile Order & Pay, and through GrabFood and Foodpanda, while stocks last. Do note that the Nitro Pumpkin Spice Cold Brew is excluded from delivery.
The merch isn’t the only thing Starbucks has lined up for its big 3-0.
As part of its “30 Years of Shared Moments” campaign, Starbucks is inviting customers to share the memories they have made with the brand over the years.
Customers can submit their favourite Starbucks moment on the official website, with selected stories featured as part of the anniversary celebrations.
Winners will receive 30 complimentary handcrafted beverages and an exclusive Starbucks 30th Anniversary gift.
And there’s a little something even if your story doesn’t make the cut: every participant will receive a mystery thank-you treat for taking part.
For more updates on upcoming launches and Starbucks Rewards Member exclusives, follow Starbucks Singapore on Instagram.
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Featured image courtesy of Starbucks.