Mother’s Day may be over, but that really shouldn’t be the only time we treat the queen of our hearts.
If Mum, your bestie, your sister, or even you love dainty jewellery that’s also sensitive skin-friendly, By Invite Only’s new flagship store at Raffles City Shopping Centre is worth adding to your next mall crawl.
Image courtesy of By Invite Only
Opened last Thursday (7 May), the homegrown brand’s largest store to date comes with a new Miffy collection, store-exclusive jewellery boxes, a free handwritten letter service, and even a little “boyfriend corner”.
Launching together with the Raffles City flagship is Blooming with Miffy, By Invite Only’s latest collection and their second collaboration featuring the adorable rabbit character.
The eight-piece collection features dainty florals, soft sparkle, and tiny Miffy-shaped motifs that look playful without feeling too kiddy.
Designs come in gold, silver, and rose gold metal finishes to match different outfits and jewellery stacks.
Easy enough for everyday wear but cute enough for brunch dates, office outfits, or fancy dinner plans, the pieces can be dressed up or down depending on your mood, outfit, or occasion.
Highlights include the Miffy Petal Huggies at S$69, a mismatched pair featuring a petite Miffy motif and a cubic zirconia floral design, as well as the Miffy Reversible Huggies at S$89, which let you flip between two Miffy faces.
Image courtesy of By Invite Only
For necklace lovers, there’s the Miffy Posy Necklace at S$89, which comes with a delicate Miffy pendant among floral motifs, and the Miffy Bouquet Charm Necklace at S$129, featuring charms that can be worn together or individually.
Image courtesy of By Invite Only
For arm candy that adds just the right amount of girly sweetness, the Miffy Tulip Bracelet at S$109 has mother-of-pearl tulip charms, adding a dainty touch to any outfit without feeling too loud.
Image courtesy of By Invite Only
If you’re already mentally adding a few pieces to cart, here’s another reason to make it a proper little haul.
From now till 3 June, customers who spend a minimum of S$150, including at least one Miffy jewellery piece, will receive a complimentary By Invite Only + Miffy Sage Lipstick Pouch worth S$69.
This is available for online and in-store purchases, while stocks last.
A Shopee Official Mall-exclusive Daffodil Lipstick Pouch colourway will also be available from Monday (11 May).
Beyond the new Miffy collection, you’ll also find the widest range of By Invite Only jewellery here, from classic pieces to special collections, making it a good chance to try on different styles in person before deciding what to buy.
For something you won’t find anywhere else, the Raffles City flagship also carries exclusive jewellery boxes that are only available at this store.
Available in semi-precious stones such as Lapis Lazuli, Azurite, and Labradorite, the boxes work as both decor pieces and practical storage.
Sturdy and weighty, they’re great for keeping jewellery safe, and can also be used to store small keepsakes, trinkets, or everyday bits and bobs.
They make thoughtful gifts for jewellery lovers who like everything neatly tucked away, friends trying to be more organised, or anyone who appreciates home accents that are both pretty and useful.
To make the experience feel more personal, the store also has a letter-writing station where visitors can slow down for a moment and pen a handwritten note to someone special, or even to their future self.
MS News understands that, for now, the service is available for Singapore addresses only, though the team is exploring the possibility of expanding it to overseas addresses depending on how this first run goes.
No purchase is needed to use the service either, so you can simply walk in, write your note, and help keep the art of letter writing alive while browsing cute jewellery.
You’ll even get to take home a free By Invite Only branded pen, while stocks last.
There’s one more thoughtful feature that makes the new flagship easy to linger in.
By Invite Only clearly knows that shopping for the perfect accessory can take a while, which is why the new store also has a cosy “boyfriend corner” with plush seats for patient plus-ones who would otherwise be hovering awkwardly nearby.
Image courtesy of By Invite Only
To check out the new store, head to:
By Invite Only Raffles City Flagship Store
Address: 252 North Bridge Road, #03-19, Raffles City Shopping Centre, Singapore 179103
Opening hours: 10am – 9.15pm (Sun – Thu), 10am – 9.45pm (Fri – Sat)
Nearest MRT station: City Hall
For those who want to shop from home, the Blooming with Miffy collection is also available online in Singapore, Malaysia, and the Philippines, and on By Invite Only’s Shopee Official Mall from 11 May.
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Featured image by MS News.