Since it first opened in Singapore in 2011, H&M has been popular among Singaporeans for its affordable fast fashion.
It soon expanded across the island, including the heart of Orchard Road.
Unfortunately, one of its branches on the world-famous shopping street will close in over a month.
This follows the shutting down of its stores in Tampines and Punggol over the past few years.
In a Facebook post on Friday (3 Feb), H&M said their ION Orchard store would close for good on 12 Mar.
They said customers will still be able to meet them at “other places”.
According to H&M Singapore’s website, they currently have nine stores in Singapore.
That includes another one just down the road from ION in Orchard Building — also its flagship and first store in Singapore.
However, H&M’s ION Orchard store is also iconic, as it was the brand’s second in Singapore.
It opened on 28 Nov 2012 to enthusiastic crowds and long queues.
Customers were eager to check out the 20,000 square feet (sq ft) of new retail space spread out over two floors.
Sadly, after more than 10 years, the company will be moving out of the premises.
The writing might have been on the wall when H&M announced in 2020 that it would close 250 stores across the world.
Though their decision to delay the expansion of their physical stores was made before the onset of Covid-19, the pandemic might have moved things along more quickly.
H&M Will Close 250 Stores Worldwide In 2021 & Focus On Online Retail
Before that announcement, H&M Tampines Mall shut down in August 2020 after operating for five years.
That was swiftly followed by the closure of H&M Waterway Point in Punggol in January 2021, according to Singapore Atrium Sale.
Though we seemed to have ridden out the worst of the pandemic, that seemingly hasn’t stopped the retailer from shutting down another store.
H&M struck an optimistic tone in its Facebook post announcing the ION Orchard outlet closure.
Instead of it being an ending, the company said a “new beginning awaits”.
It didn’t elaborate on why that was so.
Those who will miss the ION Orchard store have more than one month to head down and shop there for the last time.
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Featured image adapted from Orchard Road on Facebook.
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