Featured image courtesy of FairPrice Group and adapted from Cheers on Facebook, for illustration purposes only.
4,500 youths aged 12 to 18 from lower-income families will get to redeem a free Milo protein drink at selected Cheers outlets over the next month.
FairPrice Foundation (FPF) aimed for the initiative to help address the nutritional needs of youths in vulnerable groups.
FPF and Cheers announced the distribution in a press release today (30 July).
Image courtesy of FairPrice Group
The initiative targets 4,500 youths from lower-income families flagged by four Self-Help Groups (SHGs):
Each eligible youth will receive a coupon that can be exchanged for a ‘Nestle Milo Chocolate Malt Bottle Drink – Protein’ at any of the 44 participating Cheers outlets.
The distribution will run from 31 July to 31 Aug 2026, while stocks last.
FPF aims to use the giveaway to help close the nutrition gap for vulnerable groups in Singapore, giving youths an easy way to get an extra protein boost.
Jean Khong, General Manager of FPF, said the organisation’s wish is for “every youth in Singapore” to get the nutrition they need to grow and thrive, adding that the distribution is meant to give them “a healthy energy boost to take on the day”.
The General Manager of Cheers, Karen Ong, stated that the chain enjoyed being a space where youths feel welcome.
Source: Cheers on Facebook, for illustration purposes only
She said that opening its doors for the distribution lets youths “grab a quick, healthy boost right in their own neighbourhoods”.
Secondary One student Chua Jing Yi agreed, saying that she can grab a free protein drink from a nearby Cheers to recharge after intense co-curricular activity (CCA) training.
Another student, Pakkirisamy Inbasri, expressed gratitude for FPF’s support. She consumed a protein drink before class to “stay energised and focused during lessons”.
Separate from the protein drink giveaway, the Cheers Breakfast Club initiative will return this September, for the third year running.
Image courtesy of FairPrice Group
The programme hands out over 12,000 free breakfast bundles to Primary Six students ahead of their PSLE.
Also read: PSLE students can redeem free breakfast bundles at Cheers & FairPrice Xpress outlets on 20 & 21 Sept
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Featured image courtesy of FairPrice Group and adapted from Cheers on Facebook, for illustration purposes only.