Categories: Latest NewsSingapore

More than 16 million foreign tourists visited Johor in 2023, majority of them Singaporeans

Johor receives more than 16 million tourists in 2023

Last year, more than 16 million foreign tourists visited Johor, most of whom were Singaporeans.

Tourism Johor’s director Sharil Nizam Abdul Rahim reported these figures after he launched a heritage walk programme yesterday (25 Feb).

Given the positive numbers, the local tourism board hopes to welcome more than 20 million foreign tourists in 2024, he said.

6 tourism segments attracted foreigners to Johor

Mr Sharil Nizam said six tourism segments in particular had attracted foreigners to the state. They are:

  • Eco-tourism
  • Sports tourism
  • Medical tourism
  • Education tourism
  • Historical tourism
  • Gastronomy tourism

The tourism body will be closely with relevant bodies and agencies to strengthen the state’s tourism sector, he added.

Thus far, Johor Tourism has diversified tourism offerings to appeal more to prospective tourists.

Last year, former director Suhairi Hashim shared that the board enhanced marketing efforts for attractions including cultural landmarks and ecotourism sites.

At present, the Johor Zoo and National Park are in the midst of upgrading works.

Malaysian Ringgit’s depreciation also a key factor

At the event, Mr Sharil Nizam also mentioned that Singaporeans formed the bulk of the influx of foreign tourists. Notably, the depreciation of the Malaysian Ringgit (MYR) is another key factor that draws them in.

On 20 Feb, the MYR hit an all-time low record against the Singapore Dollar (SGD), with S$1 equating to RM3.57.


He emphasised that the state should leverage the cheaper Ringgit to attract more Singaporeans, such as by implementing attractive holiday packages.

Moreover, he proposed the idea of attracting more Singaporeans to seek treatment within Johor’s medical sector.

Source: The Sun

Board committed to further empower tourism sector

Mr Sharil Nizam emphasised that the tourism board has a “new responsibility” to be aware of all ongoing tourism projects.

It would monitor all tourism upgrading projects that received state government allocations implemented by relevant agencies.

The progress of these projects, he said, will be directly reported to Mr Johor Mentri Besar Datuk Onn Hafiz Ghazi, who possesses the state’s tourism portfolio.

Also read: S’pore Dollar equates to RM3.57 as M’sian Ringgit drops further on 20 Feb

Have news you must share? Get in touch with us via email at

Featured image adapted from The Wall Street Journal and Free Malaysia Today

Amber Ang

Amber is an unapologetic fangirl and a huge Swiftie.

Recent Posts

Vivian Balakrishnan & Tan Wu Meng among MPs who received extortion letters, police reports filed

All three posted on 20 April confirming that they received the letters.

20 Apr 2024, 6:21 pm

Motorcycle crashes into rear end of car at Tuas Second Link, rider flung onto road

Footage showed that the car had been parked on the right-most lane.

20 Apr 2024, 2:52 pm

Shanmugam says S’pore is ‘doing better’ than UK in response to The Economist article

He listed out key areas in which Singapore fared better than the United Kingdom.

20 Apr 2024, 12:15 pm

19 people get gastroenteritis from food prepared by Bedok caterer, live cockroaches found on premises

The caterer was also suspended for more than one month.

20 Apr 2024, 2:44 am