UPDATE (12 Feb, 11.13am): A Marina Bay Sands (MBS) spokesperson told MS News that the dragon video animation took about three months to create. The core theme of its Chinese New Year (CNY) campaign this year was conceptualised by its in-house branding team, and work together with external agencies started in July 2023.
The theme is “inspired by the imagery of a majestic, powerful and benevolent dragon” and “built around the Dragon’s Gate (Long Men)”, MBS said. This connects all its CNY activations including the decor on the premises, drone show, video animations, red packets and digital channels.
“We are incredibly proud of our CNY campaign this year, which has received tremendous feedback from our guests,” the spokesperson added.
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Singapore’s Marina Bay Sands (MBS) has pulled out all the stops for the Year of the Dragon, wowing visitors with stunning dragons on the premises and a dragon drone light show outside.
Over social media, the integrated resort (IR) is winning over netizens with its impressive dragon animation.
Source: Marina Bay Sands on Facebook
The dragon animation was posted in a Facebook reel by MBS on Friday (9 Feb), the eve of Chinese New Year (CNY) and just before the official festivities began.
It has since drawn positive reactions from netizens, gaining more than 152,000 likes and 42,000 shares in about three days.
The caption describes the 16-second clip as a “rare sighting of a dragon” spotted around Marina Bay.
The video started with the dragon impishly coiled around the ArtScience Museum.
Source: Marina Bay Sands on Facebook
As if just roused from slumber, the creature dauntlessly took flight, vaunting over the MBS SkyPark, swooping down and re-emerging to the side of one of the hotel towers.
Source: Marina Bay Sands on Facebook
The majestic creature then hovers in the air for a moment, as if surveying its kingdom with a wide grin on its face.
Source: Marina Bay Sands on Facebook
And just as impetuously as it stopped, the dragon was on the move again, gliding directly towards viewers for a second before barrelling over the ArtScience Museum again and soaring off towards the right side of the frame.
Just when one thought the creature had departed, it suddenly darted past the viewer once again for a heart-stopping instant.
Source: Marina Bay Sands on Facebook
Summing up the scene, MBS called for everyone to embrace the spirit of the dragon, saying in its caption:
Like the mighty dragon taking flight; be fearless, be bold and let your spirit soar this Lunar New Year.
Though short, the animation effectively conveyed the mythical animal’s dynamism and spirit.
Ostensibly created with high production standards, its realism also made viewers feel like they were witnessing a real dragon cantering across Marina Bay.
Netizens seemed to agree, with many of the almost 4,000 comments praising the “amazing” digital effects.
Source: Facebook
One Facebook user even described it as “mind-blowing” as the dragon looked realistic.
Source: Facebook
The animation could also give a boost to our tourism industry as it made foreigners miss Singapore and want to return here.
Source: Facebook
Who knows what MBS will have in store for the next major celebration?
Also read: Visual Artist Imagines Raffles Place MRT Doors As Malevolent Shrine From ‘Jujutsu Kaisen’
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Featured image adapted from Marina Bay Sands on Facebook.
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