POPULAR BookFest returns with massive deals and magical activities
With the end of the year looming on the horizon, it’s the perfect time to grab Christmas gifts, score journaling essentials, and stock up on school supplies ahead of the new school year.
Luckily, POPULAR’s BookFest is returning for its 20th Edition from 13 to 22 Nov 2026, with deals on books and stationery you wouldn’t want to miss.
But beyond big discounts, prepare to be treated to magical activities that will light up your mind, including a Harry Potter-themed stamp rally with an exclusive reward to be redeemed.
You can also stand a chance to win exciting prizes, such as S$2,000 in cash and gift vouchers, and a 10-minute shopping spree at one of the Bookstores.Â
Collect seven Harry Potter stamps and get an exclusive reward
Singaporean Potterheads don’t need to complete treacherous Triwizard Tournament tasks to earn a special reward.
With POPULAR’s ongoing Harry Potter – A Magical Journey stamping activity, you only need to collect seven stamps at participating bookstores – no purchase required – to get an exclusive Harry Potter mini notebook and a S$5 discount voucher.Â
POPULAR Causeway Point, NEX, Tampines Mall, United Square, Waterway Point, and Westgate will each carry a unique stamp, with the final stamp available at Bras Basah Complex from 13 Nov 2026.
While the stamp rally will go on till 31 Dec 2026, the reward is only available until stocks last, so make sure to complete your stamp worksheet ASAP.
Wide selection of Harry Potter books and stationery
Fans can also keep an eye out for Harry Potter books and stationery at selected POPULAR Bookstores to add to their collection.
Show your House pride and get your Hogwarts House’s edition of Harry Potter and the Philosopher’s Stone at 25% off (U.P. S$50.09) or finally fulfil your childhood dreams by getting a complete Harry Potter Box Set at 30% off (U.P. S$144.92).
Image courtesy of POPULAR
If you’ve been wanting to learn chess, be sure to grab the Harry Potter: The Pop-Up Wizard Chess Set (Hardcover) at 30% off (U.P. S$36.90). It comes with behind-the-scenes information, chess rules, and playable chess pieces, including ones with the Golden Trio, so you can recreate that iconic scene from the film ‘Harry Potter and the Philosopher’s Stone’.
For a non-book addition to your Harry Potter collection, also check out the Harry Potter Wooden Construction Craft Kits at up to 25% OFF (U.P. S$99.90 to S$119.90), including miniature versions of the Astronomy Tower and Hogwarts Express.
POPULAR also has a wide selection of Harry Potter-themed stationery to add more whimsy to your everyday tasks.
Breathe magic into your plans by writing them with the Harry Potter Wand 0.5mm Gel Pen at S$9.90 (U.P. S$19.90), a functional version of your favourite character’s wand.
Image courtesy of POPULAR
Various Hogwarts house-themed notebooks are also in store for your different note-taking needs, including an A5 PU Notebook With Lock at 25% off (U.P. S$24.90) to keep your schemes safe from prying Muggle eyes.
Promotions may vary across POPULAR bookstores.
Beyond collecting stamps and shopping for merchandise, Potterheads can also look forward to Harry Potter Book Day at POPULAR Bras Basah Complex on 14 Nov, from 4pm to 5pm.
Brush up on your Wizarding World knowledge and bring pride to your Hogwarts House in a trivia game, or bust out your favourite character costume to win the Best Dressed Award.
Image courtesy of POPULAR
Young fans or those looking for laid-back pursuits can also join in the fun with Harry Potter-themed colouring activities during the event.
Up to 70% off books, stationery, and gadgets
POPULAR has more items in store for everyone beyond the Wizarding World of Harry Potter.
During BookFest, you can even get up to 70% off selected items and receive an S$8 book voucher when you spend at least S$120 at any POPULAR bookstore.
Check out deluxe sprayed-edge editions of popular books and classics, as well as Chiltern Classics’ beautiful editions of classic literature, including The Little Prince and The Odyssey at 35% off (U.P. S$39.90 each).
Image courtesy of POPULAR
To go with your new books, grab a pack of 3M Post-it® Flags, Tabs & Page Markers (from U.P. S$5.90) to annotate your favourite scenes and easily re-read them while keeping their pages pristine.
Image courtesy of POPULAR
If you like annotating directly on your book, you can highlight in a wide array of colours with the Stabilo Boss Original Highlighter Pantone Deskset of 30 colours (U.P. S$75.20) and scribble your thoughts in the margins with the Pentel Energel 0.5mm Pen Zhong Bao Bao Edition (U.P. S$9.90).
Image courtesy of POPULAR
For outdoor reading enthusiasts, be sure to bring a portable fan for an uninterrupted reading session amidst the Singapore heat. The POPULAR-exclusive Laifen Airfold Handheld Fan (S$69, U.P. S$119) makes an excellent choice, pocket-sized yet powerful.
Source: @laifen.sg on Instagram
As you immerse yourself in otherworldly adventures, you should also remember to stay hydrated. The leak-proof Ninja Thirsti Travel Bottle (700ml), priced at S$29 (U.P. S$59), lets you sip away without worrying about spills.
Image courtesy of POPULAR
And if you’re planning to bring your new reads on your next holiday, the MAZER InfiniteTravel Pocket 65W Universal Travel Charger (S$25.90, U.P. S$59.90) is another handy travel companion, helping you keep your devices charged while you’re on the go.
Source: POPULAR
For more deals, check out the e-flyer here.
Exclusive deals and items at POPULAR Bras Basah Complex
If the aforementioned deals are not enough, you can find even more exclusive deals on books and stationery at POPULAR Bras Basah Complex.
Select English books such as the Pokemon Super 15 Book Collection (U.P. S$99.90) and the KLUTZ: LEGO Chain Reaction (Book + Kit) (U.P. S$49.90) will be available at 50% off.
The prices of select Chinese titles will also be slashed in half. These include classics like the Illustrated Guide to Guiguzi (U.P. S$34), the Illustrated Edition of Laozi and Zhuangzi (U.P. S$39), and business guides such as the Illustrated Complete Works of Li Ka-shing (Newly Upgraded Edition) (U.P. S$34).
You can also find the new Childhood Memories Series at 25% off when you buy two or more items (U.P. S$1.10 to S$63.90), exclusively at POPULAR Bras Basah Complex. From mama shop favourites to nostalgic little treasures, the range includes keychains, magnets, pins, and earrings.
Exciting prizes and events at POPULAR Bras Basah Complex
Prizes and activities also await shoppers at POPULAR Bras Basah Complex from 13 to 22 Nov 2026.
Collect 12 stamps at the challenge booths for a chance to play the 02:20 Challenge, where you can win a S$20 gift voucher simply by stopping the clock at exactly 02.20.
You’ll also get an extra chance to play by making a purchase at any of the booths, with a limited number of winners each day.
POPULAR Bras Basah Complex will also be holding events, such as a book sharing of Emerald Hill – The Little Nyonya Story, followed by a book signing session with actors Romeo Tan and Jernelle Oh, who starred in the hit Mediacorp drama of the same name.
Image courtesy of POPULAR
Fans of the legendary Hong Kong comic book series Old Master Q aka Lao Fu Zi can also hear from Professor Joseph Wong, the second-generation author, and have their collection signed.
Image courtesy of POPULAR
Image courtesy of POPULAR
If you’re looking for an event for your little ones before the school holidays, the bookstore is holding a meet-and-greet with beloved character mascots, including their very own Zhong Bao Bao.
Details are correct at the time of writing. Some events require pre-registration, with limited slots available on a first-come, first-served basis.
Get a chance to win over S$2,000 worth of prizes
POPULAR is also giving away over S$2,000 worth of prizes in its Big 20 Finale lucky draw.
Each S$80 nett single-receipt purchase made at any POPULAR bookstore between 13 and 19 Nov 2026 earns you an entry to the draw, which has a grand prize of S$1,000 cash and S$1,000 in gift vouchers.
19 lucky winners will also get to fulfil their bookish dreams, with 10 minutes each to grab as many participating items as they can fit into a basket and bring them home.
You won’t have to wait long to know if you’ve struck lucky. The Big 20 Finale live draw will take place at POPULAR Bras Basah Complex on 22 Nov 2026.
To find out more about deals and activities at the upcoming BookFest, visit the POPULAR website or follow them on social media to catch the latest updates.
This post was brought to you in collaboration with POPULAR.
Featured image courtesy of POPULAR and by MS News (photography by Chloe Chan).
