Amazon Black Friday Sale 2025 is back with 12 days of deals & a festive pop-up at Suntec
Black Friday season once meant squeezing through packed malls and praying for a parking miracle. These days, most of us do our Christmas shopping on our phones in bed.
Right on cue, Amazon is rolling out their 12-day Black Friday Sale from 20 Nov to 1 Dec, giving shoppers plenty of reason to start filling those digital trolleys.
Expect hundreds of thousands of deals across beauty, electronics, homeware, toys, and more — essentially everything you’ll need whether you’re buying for loved ones, prepping for office gift exchanges, or indulging in the classic “treat myself because I survived 2025” present.
The biggest Amazon Black Friday deals to look out for this year
Some of the steepest markdowns during this year’s Amazon Black Friday Sale appear in categories Singaporeans traditionally splurge on during the festive season.
Home cooks and practical gifters will be glad to know that Tefal and WMF products are going for up to half off, a rare chance to refresh ageing pots, pans, and utensils before the big Christmas cook-up.
Source: Amazon
Even SharkNinja’s blenders and air fryers, popular among home chefs, come with around 40% savings this year.
Dyson’s coveted gadgets also join the lineup with up to 40% off, making cordless vacuums and hair tools far more accessible for anyone planning a major makeover — for both the home and themselves — before relatives come over.
Source: @cassiashakti on Instagram, for illustration purposes only
Tech lovers aren’t left out either.
Sennheiser’s premium headphones and earbuds are discounted by up to 40%, ideal for gifting to commuters or frequent travellers, while everyday essentials like UGREEN chargers and cable sets are also marked down by up to 40%.
LG’s electronics come in at up to 30% off, with additional vouchers that can cut prices even further, and for gamers, even the new Nintendo Switch 2 gets a festive push, with savings of up to S$100.
Source: Kamil Switalski on Unsplash, for illustration purposes only
Beauty fans have their share of deals to browse, too.
Bioderma is going at up to 50% off, while La Roche-Posay, Garnier, and L’Oréal Paris products are marked down by up to 40%, making skincare bundles a hassle-free option for gift exchanges.
Source: @biodermasg on Instagram, for illustration purposes only
Parents can also get ahead on Christmas shopping with popular toys from Barbie playsets to Transformers figurines seeing up to 40% savings, while those eyeing sportier gifts can score ARTÉ pickleball paddles at up to 30% off.
Source: Amazon
Extra festive savings with stackable vouchers
For anyone planning multiple rounds of year-end shopping, Amazon is dropping daily stackable vouchers, with S$12 off S$100, S$30 off S$300, and S$60 off S$600 available in limited quantities each day.
Shoppers who pick up a S$220 Amazon.sg gift card will also receive an extra S$15 credit, a simple way to bank some savings ahead of the festive rush.
What’s more, Prime members get to enjoy fast delivery across eligible items, perfect for last-minute shopping or forgotten gifts.
Those who haven’t joined yet can give it a go with a complimentary 30-day trial, which unlocks all the savings, perks, and speedy deliveries without any upfront commitment.
Slide into the Amazon Holiday Giftorium at Suntec
Adding some real-world sparkle to the season is Amazon’s Holiday Giftorium, a two-day pop-up at Suntec City from 22 to 23 Nov.
Instead of conventional booths, the experience starts with a personality quiz that categorises visitors as different types of gift-givers, such as the “Mood Gifter” or the “Convenience Champion”.
From there, shoppers slide (literally) into the space and land in a ball pit before exploring a series of themed rooms filled with curated gift ideas, beauty favourites, and the latest gadgets.
Completing the experience earns visitors a limited-edition Amazon.sg plushie charm and a curated goodie bag, both available while stocks last.
Here’s everything you need to know if you’re planning a trip down:
Amazon Holiday Giftorium
Address: Suntec City Atrium, Convention Centre, Level 1, 3 Temasek Boulevard, Singapore 038983
Dates: 22 – 23 Nov
Opening hours: 12pm – 9pm (last entry 8pm)
Nearest MRT station: Esplanade
To explore everything on offer, check out Amazon’s Black Friday 2025 homepage and start checking names off your gift list.
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Featured image adapted from Amazon, Kamil Switalski on Unsplash, and Amazon.
