M’sia Has An IG-Worthy Hello Kitty Playground Just A Bus Ride Away, For Those Who Miss JB Sanrio Town

Paradigm Mall JB’s Hello Kitty Sweet Escape Event Lets You Work Off School Stress This Mar Holidays

Quite a number of people were saddened by news that Johor Bahru’s (JB) Sanrio Hello Kitty Town closed down on 31 Dec last year.

But there’s short – yet still sweet – relief coming up for those who may not have gotten the chance to visit the pink wonderland before.

Paradigm Mall in JB will be running a Hello Kitty-themed playland plus fun-filled events that’ll be a nice relief from work and life in general.

A giant Hello Kitty-shaped arch welcomes visitors as they prepare to step into the realm of cuteness.

For those who may be hesitant, rest assured that Paradigm Mall JB is taking active measures to clean and sanitise the playland to ensure hygiene and cleanliness.

Children will also have their temperature taken before stepping into the play area, to ensure everyone is safe amid the ongoing. Of course, those who are unwell won’t be allowed into the area.

Sugary decor for the sweet-toothed

As the title suggests, the Hello Kitty Sweet Escape decoration consists of various desserts — from doughnuts to cakes and macarons.

While they’re not edible, they’ll certainly work up an appetite and get you craving for some sweet treats — or at least put a sweet smile on your face.

You’ll also get to witness a stunning display of a Macaron Cake — officially hailed as the Tallest Macaron Replica Tower in the country by the Malaysia Book of Records.

Malaysia Book of Records marketing solutions director Mr Jwan Heah Yeow Hooi (right) handing over the certificate to Paradigm Mall JB general manager Ms Catherina Quek.

Behold, the cake in all its glory. Or better yet, head down to see it with your own eyes.

Insta-worthy playground for kids & children at heart

Devotees of the Hello Kitty Temple will be glad to note that the Sweet Escape event will feature a very pink play area, with rides for little ones.

One of the highlights includes the carousels, which may not induce thrill but might just get a rush from the kids.

There’s also a see-saw, as a representation of how one can never achieve work-life balance. You just gotta ensure both sides have some weight.

Paradigm Mall might just be the stage for your next insta-op with these decorations and rides.

Pop-up store with Hello Kitty goodies

Nothing screams Hello Kitty fandom like the myriad of goodies one can adorn all over your person.

This Hello Kitty paradise features limited-edition plushies, bags, water bottles, tote bags, clothes, and even more.

Even if you’re not a fanatic, you might just turn into one after seeing this display. And for those who are, surely this is heaven.

Colouring & painting for the kids

It’s said that activities like painting and colouring stimulate creativity of young minds. There’s also an avenue for parents to supervise their children through paint-by-numbers workshops.

These activities are available at the following times:

Meanwhile, colouring activities are available from 10am until closing time throughout the event.


Exclusive gifts are up for grabs — snag a sweet exclusive Hello Kitty Drawstring Pouch with S$98.30 (RM300) minimum spend, with a maximum of 3 combined receipts in a single day.

Meanwhile, WCT Buddy members need only spend S$81.93 (RM250) to redeem the pouch, though the maximum of 3 combined receipts in a day condition still applies.

Those who fancy a mug instead can aim a little higher — an exclusive Premium Mug can be yours if you spend S$163.88 (RM500) with a maximum of 5 combined receipts on the same day.

However, WCT Buddy members can spend just S$147.51 (RM450) with a maximum of 5 combined receipts on the same day, and they’ll have a cutesy mug to bring home.

Hello Kitty Sweet Escape Event from now till 29 Mar

This Mar holidays, there’s finally a place that’ll fill the void in your heart left behind when Hello Kitty Town in JB closed its doors.

Bring your friends and loved ones for a fun-filled sweet adventure at Paradigm Mall.

Location: Paradigm Mall Johor Bahru, Main Atrium Ground Floor
Address: Jalan Skudai, 81200 Johor Bahru, Johor, Malaysia
Telephone: +60 7-2313 800
Website: Paradigm Mall JB
Opening Hours: 10am to 10pm daily.

Paradigm Mall JB is about an hour’s drive away from the Woodlands Checkpoint. You’re recommended to head to JB Sentral Bus Terminal and take a bus as an alternative to driving.


This post is brought to you in collaboration with Paradigm Mall JB.

All images courtesy of Paradigm Mall JB, unless otherwise stated.

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