Own Your Speed PUMA campaign features meet-and-greet with Charles Leclerc and Lando Norris
As the Singapore Grand Prix 2026 draws closer, the excitement for the annual racing event is ramping up with fans searching for every opportunity to meet their favourite drivers.
Adding to the buzz, PUMA Southeast Asia is launching its week-long Own Your Speed campaign from 5 to 11 Oct in celebration of motorsport culture.
As part of the exciting line-up of events, fans can look forward to meet-and-greet sessions with Scuderia Ferrari HP Formula One Driver Charles Leclerc and McLaren Mastercard Formula One Driver Lando Norris.
Source: @pumasingapore on Instagram
Driver meet-and-greet happening on 7 Oct
For the ultimate racing fans, this event is definitely not one to be missed — especially if you want to get a chance to meet two of motorsport’s biggest names, including the reigning F1 World Champion, 26-year-old Norris.
Source: @pumasingapore on Instagram
The exclusive meet-and-greet is happening on 7 Oct at 313@Somerset.
For a chance to meet Leclerc, first follow @PUMASingapore on Instagram, then like and share the post below on your story.
View this post on Instagram
Finally, leave a comment under the post on why you should win the meet and greet experience.
The social media contest runs from 14 to 27 Sept and winners will be contacted on 30 Sept.
If you missed out on winning the meet-and-greet, don’t despair. You can still always leave a personal message for Leclerc on the message wall at the PUMA 313@Somerset store or snap some memories at the photobooths.
Do take note that the photobooths are only available at the Somerset and VivoCity outlets from 25 Sept and 2 Oct respectively.
Source: @pumasingapore on Instagram
As for Lando Norris, more details will be shared soon on PUMA’s Instagram page.
Pop-up store at 313@Somerset from 6 to 11 Oct
From 6 to 11 Oct, PUMA is also holding its Speed Station pop-up at 313@Somerset’s Level 1 Atrium.
For the week, the atrium transforms into an immersive, dual-braded space where fans can see both the Scuderia Ferrari HP and McLaren Mastercard Formula 1 Team’s collections.
Source: 313@somerset
Additionally, fans can also get behind the wheel of a racing simulator to test their skills.
Campaign starts with night run and ends with watch parties
Beyond the exclusive experiences and pop-ups, racing fans can soak up the racing atmosphere in various activities islandwide.
On 5 Oct, the campaign kicks off with the PUMA Track Night Run, in partnership with local running clubs.
Participants can expect to soak in the picturesque Marina Bay skyline while on a 5km night run around the area.
Source: Ngochuy on Pexels, for illustration purposes only
From 8 to 9 Oct, feel the need for speed at The Palawan @ Sentosa with electric go-karts at HyperDrive, Asia’s first indoor gamified electric go-kart.
Across two days, you can meet fellow racing fans, and even supercar owners, to experience the thrill of racing first-hand with your hands on the wheel.
Source: The Palawan @ Sentosa
Finally, on the last day of the campaign, watch the race live at Paulaner Bräuhaus Singapore.
With its proximity to the circuit, fans can likely hear the drivers battling on track from the comfort of the restaurant.
Source: Paulaner Bräuhaus Singapore.
Level up your racing game at PUMA X HyperDrive
This year, PUMA is teaming up HyperDrive as the latest brand partner of Levelled-Up Racing.
Running until 30 Sept, they are returning for this year’s Grand Prix Season for its fourth edition.
Source: The Palawan @ Sentosa
If you had a dream to be a racer or show off your driving skills, you can compete in the Junior or Senior categories in the race.
The top 40 racers across both categories will advance to a final showdown on 4 Oct, with eye-catching prizes including stays at Shangri-La and JEN hotels, S$2,000 in PUMA gift cards, over S$2,000 worth of The Palawan @ Sentosa vouchers, and invitations to the PUMA Watch Parties at Paulaner Bräuhaus Singapore.
For more information about the event, visit the website here.
The Own Your Speed campaign marks PUMA Southeast Asia’s largest-scale motorsport activation in the region to date.
With a range of activities spanning the week, fans in Singapore definitely won’t need to wait till race weekend to get in the mood.
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Featured image adapted from @pumasingapore on Instagram.