I Love Children’s New Fertility Campaign Has Superheros & Monsters “As a woman, sitting next to a cartoon sperm at a MRT station is just weird,” my colleague told me in the morning after encountering a rather peculiar ad. If there’s one line to sum up I Love Children’s new fertility campaign, this would be it. After a controversial campaign in 2016, the voluntary welfare organisation seems to take things one step further. Image courtesy of a MustShareNews reader Couples are now superheros. Their arch-enemy? The menacing time monster — which makes them infertile and impotent. And apparently holds their cartoon sperm and eggs hostage. If you squint, you’ll also notice that the ray of light created by the superheros flying, looks somewhat phallic. A bluish-white substance also seems to come out of the tip of the beacon of light. Ultra-cringe. “I Love Children” Image courtesy of a MustShareNews reader It doesn’t end there though. To supplement these MRT posters, I Love Children has also put out targeted Instagram advertisements. These Instagram stories urge young people to go for a fertility health check and directs them to a blog. The blog is also a goldmine of cringe-worthy articles ranging from “12 […]
6 years ago
