MINISO Friends opens first Singapore store at VivoCity
If your idea of retail therapy involves tiny figurines, blind boxes, cuddly plushies, or just cute and collectable things in general, this is one stop you might want to block out an entire afternoon for.
MINISO Friends has officially opened its first outlet in Singapore, taking over the brand’s former VivoCity basement space, now refreshed into a much more colourful and experience-led concept.
12 themed zones and thousands of items to explore
What used to be a minimalist store has now been transformed into something far more vibrant and playful, almost like stepping into a character wonderland the moment you walk in.
The space spans about 450 square metres and carries thousands of items across collectibles, lifestyle, beauty, and gifting. In short, there’s a lot to see, and even more to get distracted by.
Instead of the usual straight aisles, the space is split into 12 themed zones centred around different characters and collections.
Walking through it is sure to feel like wandering around a mini theme park where each section offers something new to discover.
Singapore exclusives, new drops, and familiar favourites
Right at the entrance, you’re greeted by a massive figurine of YOYO, MINISO’s proprietary character instantly recognisable by her bright red bob (and impossible to walk past without snapping a photo).
You’ll also spot smaller versions of her around the store, which double as photo spots before you get distracted by her merch, from bag charms to mini figurines that’ll instantly brighten up any purse or work desk.
This outlet also carries one of the most extensive YOYO ranges in Southeast Asia, including pieces that are launching overseas for the first time.
Beyond YOYO, there’s no shortage of familiar faces.
You’ll find Sanrio characters, Disney and Pixar favourites, plus cult-loved series such as Monchhichi, Chiikawa, and Mofusand, as well as BT21 (the merch line created by BTS and LINE FRIENDS), each with their own sections filled with blind boxes, plushies, and themed accessories.
There are some newer drops mixed in as well, including the Chiikawa Sakura series and a Star Wars collaboration that launched alongside the store, so even regular collectors will likely spot something they haven’t seen before.
And if you’re looking for something a bit more “Singapore”, there are exclusive Merlion-inspired pieces, including versions of Mickey Mouse and Stitch dressed as the iconic creature.
Don’t miss YOYO’s VivoCity-wide takeover
The experience doesn’t stop at the store.
As part of the launch, there’s also YOYO’s Singapore Travel Diary, a mall-wide exhibition running till 13 May, featuring 13 large installations scattered around VivoCity.
Expect playful setups such as oversized cameras and local-inspired elements, all designed for photo-taking. So if you’re already there, it’s worth taking a walk around to check them out.
Here’s more info so you can start planning your shopping spree:
MINISO Friends
Address: 1 HarbourFront Walk, B1-02/03 VivoCity, Singapore 098585
Opening hours: 10am – 10pm daily
Nearest MRT station: Harbourfront
For more information, follow MINISO Singapore on Instagram.
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Featured image by MS News.
