Singapore and Japan launch SJ50 campaign, marking 50 years of diplomatic ties Thursday (28 Jan) saw the launch of the SJ50 campaign commemorating 50 years of ties between Japan and Singapore in Tokyo. Earlier this year, the two countries had signed a Memorandum of Cooperation on tourism at the Japan Creative Centre in Singapore. The MOC aims to increase two-way tourism traffic between Japan and Singapore. The stars of SJ50 will be these: Source Look out Dear Daniel, Dori-tan’s here to say hi Hello Kitty and what appears to be humanized durian wearing a red Merlion-themed unitard will front the SJ50 campaign. While many will recognize Hello Kitty, her partner, Dori-tan is new on the scene. He is meant to be a five-year-old Singaporean boy who used to live in Japan. We don’t know yet, but we’re 100% certain that MacDonald’s won’t be selling Dori-tan plushies anytime soon. Also, check out the cute video on the SJ50 Facebook page kick-starting the action. Who knew they refer to our national mascot as Merlion-San?! More Japanese food to come soon Part of the plans for SJ50 include food fairs held in both Singapore and Japan. In Singapore, the Japanese Restaurant Week will […]
8 years ago
