They May Be A Small Business, But That Didn’t Stop Them From Being The Bigger People What would you do if you woke up one morning to find your business page on Facebook flooded with 1-star reviews? Some might report them to Facebook to have them removed. But not The Panic Room, a barbershop nestled in a shophouse in Geylang. On Tuesday (24 Jul), its owners found that its Facebook rating had dropped from 4.7 to 3.9 stars, after an onslaught of alleged spam 1-star reviews. The sudden dip in its ratings is surprising, given The Panic Room’s popularity. Even though their prices are way higher than the average heartland barbers, The Panic Room remains a popular barbershop for locals and others abroad — customers may have to book their appointments a month beforehand during peak periods. Let’s CSI this Our research shows that the seemingly fraudulent reviews were posted on Monday night, between 11.14pm and 11.15pm. That’s right, seventeen 1-star reviews were posted in 2 minutes. Some of these reviews have been taken down after social media vigilantes confronted the users responsible for the reviews Reviews were not justified by comments and the people behind them appear to be outside of Singapore. […]
6 years ago
