Singapore’s soccer league collaborates with SMRT for 3 years Who would have thought SMRT and S. League could form a partnership? Today, S. League and SMRT Commercial have announced a partnership that will promote Singapore’s only professional sports league. SMRT Commercial will be in charge of marketing S. League on selected trains, MRT stations near the Stadium, OOH (Out Of Home) Media platforms and retail stores. Soccer vibes brought to our trains In order to get the public into the mood for this season of S. League — which is starting tomorrow 13 Feb — Football Association Singapore (FAS) VP Lim Kia Tong and SMRT Singapore’s commercial marketing director Dawn Low exchanged mementos in an MRT cabin amongst a sea of commuters. Source As reported by The Straits Times, Ms Low said: We’ve discussed extensively… to brainstorm on how to bring the love of football to the heartlands. Beyond just having soccer-themed trains, match highlights will also be shown on TV screens on MRT platforms from 18 Feb to keep people updated with all the juicy happenings during the matches. Our soccer-themed trains Source Here is a sneak peek of how some of our trains will look like from now on! Soccer stars were […]
8 years ago
