That’s because earlier this week, Apple revealed 3 new models of iPhones:
- iPhone Xs, which will replace the iPhone X. Based on its specs, the Xs seems to be a simple upgrade from 2017’s iPhone X
- iPhone Xs Max, whose 6.5″ screen is aimed at those who love bigger everything
- iPhone Xr, Apple’s latest budget model that will replace the old clunky iPhone 8/8+ models. But don’t ask us what does the “r” means. Our best guess? “Resize”.
And true to its style of forcing technology change every year, Apple has removed both the Touch ID and the lightning-to-3.5mm adaptor from its latest phones. Why, Apple, why.
But new tech aside, it’s clear that Apple is pushing consumers to buy the iPhone Xr. Combining a big screen with premium features, it’s no secret that the phone is the star of the 3.
And I’m falling for it.
The Xr variant’s wallet-friendly price appeals to buyers who want the iPhone X’s features but don’t want to pay for miniscule upgrades (see iPhone 8).
So this time around, Apple has upped its game by providing better upgrades.
The biggest change is undoubtedly the iPhone Xr’s bigger screen–at 6.1”, it’s bigger than the iPhone 8 Plus’ 5.5”.
And the iPhone Xr gives us premium for less. High-end features include front and back cameras capable of capturing depth-of-field photographs.
The Xr’s battery life is also longer–its 25 hours of talk time is 1.5 hours longer than the 8 Plus’.
To make it even sweeter for customers, the iPhone Xr offers more customisation:
- Storage: 64GB, 128GB, 256GB (versus the 2 storage options offered by the 8 Plus)
- 6 colours: black, white, blue, coral, yellow and red (versus the 3 8 Plus colours)
The price proves it too
Apple has always been smart about its pricing and it was no different this year. The 64GB iPhone Xr retails at $1,229–but pay $250 more and you can get the 256GB version.
Let’s face it, it’s 2018. Can’t nobody survive on 64GB no more.
Internet response to the iPhone’s price plans have been swift and harsh.
I may laugh–and secretly agree–with these hilarious memes but at the end of the day, I have three words for Apple:
Take my money.
Why I’m buying it
As a loyal fan who has supported Apple since the first iPhone, I have mixed feelings about Apple’s moves this year.
In some ways, it feels as if the tech giant is trying to make up for its disappointing year in 2017. Like many, I didn’t buy into the hype of iPhone X and iPhone 8, choosing to stick to my iPhone 7 instead.
So Apple’s latest ploy is obvious: win over long-term fans like me with the Xr.
I’m happy that they tried to lower prices but I think–and I’m sure many will agree–that prices can afford to be even lower. That’s because so many features like the Touch ID have been removed.
But now that my iPhone 7 is 2 years old, I know it’s time for a change. I might be dragging my feet about it, but I don’t feel like I have much of a choice but to buy the iPhone Xr.
It’s more expensive than my previous phone and specs-wise, it’s not that impressive. But the Apple god (aka Tim Cook) is telling me to buy it, so I guess it’s time to break the bank and do it.
Just know that I’m not happy about it.
Featured image from Apple.