New MRT ads let commuters queue up based on their preferences
Recent MRT ads have caught the attention of commuters with quirky statements that seemingly encourage them to queue based on their preferences.
The advertisements feature contrasting statements like “nasi lemak is more satisfying than chicken rice” and “chicken rice is more flavourful than nasi lemak,” displayed on either side of MRT doors.
Image courtesy of MS News reader
Commuters are invited to stand on the side that best reflects their opinion.
Apart from the chicken rice and nasi lemak example, another pairing also pit kopi and atas coffee against each other, allowing commuters to align with their preferred beverage.
Image courtesy of MS News reader
Beyond food comparisons, some ads touch on other subjects, such as romance — stating “looks aren’t as attractive as personality” or “personality isn’t as captivating as looks.”
Source: @rayyanroulette on TikTok
Another ad contrasts micromanagers with cool bosses.
Source: 17122021 on Reddit
Netizens puzzled by cryptic ads
The ads, which have been spotted on the East-West Line, North-South Line, and Circle Line, have sparked discussions online on platforms like Reddit and TikTok.
Many netizens are puzzled, expressing curiosity over the unbranded campaign.
Some speculated it’s a creative way to encourage commuters to stand aside so passengers can alight more easily.
Source: Reddit
For now, it remains to be seen who these ads belong to. MS News has reached out to SMRT, who runs the three train lines, for comments.
Also read: Genius McDonald’s MRT Ad Shows Outlets At Almost Every Stop Along NSL & EWL
Genius McDonald’s MRT Ad Shows Outlets At Almost Every Stop Along NSL & EWL
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Featured image courtesy of MS News reader.
