STB Starts Pokémon GO Collaboration For Singaporeans To Explore Local Attractions
Pokémon GO took Singapore by storm in 2016. Now, fans have more reasons to go out and rediscover Singapore with a new initiative that will take them around the island spinning PokéStops and participating in virtual raids.
The Singapore Tourism Board (STB) has recently announced its collaboration with AR tech company Niantic that will encourage players to check out our nation’s own tourism offerings.
Pokémon GO raids at tourism establishments
In a press release, STB said the collaboration is a bid to support local businesses during these trying times.
Up to 300 new PokéStops and Gyms have reportedly been added to the game and will bring players to tourist attractions, hotels, restaurants, and tour ticketing booths.
Precincts with the new AR pitstops include:
- Changi/East Coast
- Civic District
- Joo Chiat/Katong
- Kampong Glam
- Little India
- Marina Bay
- Orchard Road
Some Pokémon GO players have reportedly seen such ‘special’ PokéStops at VivoCity and CHIJMES.
STB added that special Raid Battles are also being planned for some areas.
It looks like Singapore is gonna be a little more interesting with Pikachus and Charmanders hiding around our attractions.
Perhaps after an Ultra Raid, you may also want to support a local business while taking a break.
Pokémon GO will bring S’poreans to promotions
STB says players who reach PokéStops and Gyms at participating establishments will see a SingapoRediscovers banner in-game.
Tapping on it will bring players to the campaign microsite which will display ongoing promotions at businesses nearby.
Exploring Singapore’s hidden gems
Furthermore, the game also encourages players to discover places of interest in their surroundings, turning it into a ‘treasure hunt’ of sorts for Singapore’s hidden gems.
STB Brand Director Lim Shoo Ling hopes players will explore Singapore precincts and support local businesses while walking around catching their beloved Pokémon.
However, players and participating outlets are reminded to adhere to health and safety precautions, in light of the Covid-19 pandemic.
Put on your walking shoes & rediscover Singapore
Kudos to STB for launching this innovative initiative to help revive Singapore’s economy.
After all, with the strain of the Covid-19 pandemic, our local businesses need all the help they can get.
Perhaps it’s time to put on some walking shoes and explore ’em all.
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