Italian luxury brand Moschino unveils ‘giant celery’ bag
In the latest quirky — and baffling — addition to high fashion, Italian luxury brand Moschino has introduced a handbag shaped like a giant stalk of celery.
Dubbed the Sedano Bag, this unusual accessory is priced at US$4,995 (around S$6,612) on the brand’s website, excluding shipping fees.
Highly realistic celery bag
Moschino’s website describes the celery bag as a clutch, with each “leaf” meticulously handcrafted to capture the vegetable’s organic look.
The leaves, for instance, come in two shades of green to “add depth, harmony, and realism”.
Source: Moschino
Meanwhile, the bag’s print comes with a “three-dimensional effect” for added authenticity.
Moschino says the bag’s distinctive design “represents the symbol of [its] irreverent spirit,” embodying the brand’s signature playful approach.
Source: Moschino
Interestingly, celery has a historical connection to symbolism; in ancient Greece, it was used to crown victors in athletic contests and later took on more sombre connotations as a funerary symbol at banquets.
Moschino’s new celery bag follows its 2020 launch of a “baguette” clutch, which amused consumers with its hefty price tag of £758 (around S$1,290).
“£758 to look like you’re holding a Subway,” wrote one person then.
Much like before, netizens didn’t hold back their reactions to the celery bag.
On a TikTok post showing off the bag, one commenter said: “I’ll have the TEMU version for $9.”
Another added: “Even Moschino makes mistakes.”
Source: TikTok
Supermarket chain joins in
Following Moschino’s release, UK-based supermarket chain Aldi joined the conversation, sharing a TikTok post flaunting its fresh celery.
@aldiuk Your move @Moschino, but we do have a whole veg aisle #MoschinoCeleryBag #AldiTikTok #AldiUK #CeleryBag #SedanoBag
The post cheekily read: “Your move, Moschino, but we do have a whole veg aisle.”
The celery is available at just 75p apiece (around S$1.30).
Not Balenciaga this time
Eccentric luxury items mimicking everyday items are not uncommon.
Earlier in October, Balenciaga released a wallet resembling a crumpled-up chip bag, which sparked a mix of criticism and amusement online.
In 2023, the brand also introduced a towel-inspired skirt that drew comparisons to IKEA’s much cheaper towel alternative.
Also read: Balenciaga reveals new wallets that look like folded-up bags of chips
Balenciaga reveals new wallets that look like folded-up bags of chips
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Featured image adapted from Moschino.
