Taobao unveils stylish new delivery rider uniform, impresses netizens with its streetwear vibes
Is this the hottest new streetwear collab? Not quite.
What appears to be the latest hype drop is actually Taobao’s launch of their brand-new Flash Delivery rider uniform in China. And it is turning heads online.
Unveiled at an Ele.me meet-up in Hangzhou, the uniform has sparked chatter for its streetwear vibes.
Source: Spill the China on X
With its bright orange-and-black colourway, slim sportswear cut, and plastering of brand logos, many netizens did a double-take.
New Taobao uniform has thermal layer & windproof cuffs
But beyond the drip, the gear is packed with practical features.
The uniforms are made from 3L composite fabric used by professional outdoor brands, offering wind-proofing, breathability, water resistance, and a thermal layer to help keep food warm.
They also feature windproof cuffs and reflective strips for safety.
In addition, riders get pockets for emergency information, a waist bag that doubles as a first-aid kit, and a sharp V-shaped design that enhances mobility and comfort during long hours on the road.
Source: radii media on Instagram
It’s a striking refresh of the standard delivery outfit, retaining all the practical features riders need while giving the uniform a functional, fashion-forward edge.
Netizens love the flashy new uniform
The eye-catching kit has blurred the line between workwear and streetwear, with some comparing it to a Formula One racing suit.
Source: Instagram
Some commenters joked they might sign up as a delivery rider just to snag the uniform.
Source: Instagram
Not everyone was convinced, though — one user challenged Taobao to fit a “[50-year-old] man with a beer belly” into the new gear, suggesting it only looks good on the handsome models.
Source: Instagram
While there’s no word on whether the uniform will be available beyond the delivery workforce, the buzz shows how thoughtful design can elevate even the most routine jobs.
Source: radii media on Instagram
For now, the only way to flex in Taobao’s slick new rider gear is to actually join the delivery fleet in China.
Have news you must share? Get in touch with us via email at news@mustsharenews.com.
Featured image adapted from Guangzhou Daily and @radii_media on Instagram.
